Qualcomm Technologies, Inc. and Manchester United have extended their partnership, which will now run until 2029.
The Snapdragon brand, Qualcomm’s consumer brand of processors, is featured on the front of Manchester United’s shirts. The team saw record-breaking launches for the home, away and third shirts.
“In a short time, we have seen that Snapdragon and Manchester United are a perfect fit,” said Chief Executive Officer of Manchester United Omar Berrada in a statement. “We have ambitious plans for this club to continue to grow and win on and off the pitch. Qualcomm’s commitment to join us on this journey shows the strength and depth of the bond between us, which we know will only be enhanced the more we work together.”
Content featuring the Snapdragon logo has amassed more than 2 billion digital media impressions since the release of the three shirts.
The new shirts feature an augmented reality experience which fans can access by scanning a QR code and the Snapdragon logo on the front of the shirt.
Qualcomm also has activated its right to nominate a logo to appear on the back of Manchester United shirts for the 2024/25 season.
“We are thrilled to extend our partnership with Manchester United, showcasing the Snapdragon brand…,” said Don McGuire, senior vice president and chief marketing officer of Qualcomm, in a statement. “Through our partnership, we look forward to helping the club achieve its goals on the pitch and off the pitch as the club reimagines Old Trafford and Carrington.”
