The publisher of a youth shooting magazine and several gun-rights groups filed a lawsuit on Friday challenging a recently enacted California law banning the marketing of guns to minors by manufacturers and others in the firearms industry.
In a lawsuit filed in federal court in Los Angeles, the publisher of Junior Shooters and groups including the Second Amendment Foundation argued that the law violated their free speech rights under the U.S. Constitution’s First Amendment.
Representatives for California Attorney General Rob Bonta did not respond to requests for comment.
The measure, Assembly Bill 2571, was the latest gun control bill to be signed into law by Democratic Gov. Gavin Newsom, who cited the need for new laws “as the Supreme Court rolls back important gun safety protections.”
The legislation cleared the state’s legislature days after the conservative-majority U.S. Supreme Court on June 23 declared that the U.S. Constitution’s Second Amendment protects a person’s right to carry a handgun in public for self-defense.
Calls for new gun control laws have grown following a series of mass shootings like the one at an elementary school in Uvalde, Texas, in which 19 children and two teachers were killed in May and the killing of seven people at a parade in a Chicago suburb on July 4.
Newsom’s office cited advertising by a gun manufacturer named Wee 1 Tactical of an AR-15 meant for kids as an example of why the law was needed.
In Friday’s lawsuit, Junior Sports Magazines, the magazine publisher, and groups also including the California Rifle & Pistol Association said the legislation went too far in abridging their speech rights.
They said the bill wrongly prohibits the promotion of lawful firearm-related events and programs and impermissibly restricted pro-gun organizations from promoting membership in their groups in ways deemed “attractive to minors.”