Times of San Diego was read by 119,351 people in June, some 5,000 more than in May, with three-fifths of readers located in San Diego County.
Readership in May reflected intense interest in the wildfires that threatened the region, yet Times of San Diego attracted even more readers in June without a similar dramatic news event. The site debuted on March 13 and recorded 50,102 readers in April.
Readership is very local, with 37 percent of traffic in June from the City of San Diego, 21 percent from elsewhere in San Diego County and 6 percent from elsewhere in Southern California. The remaining one-third of total traffic was national and even international.
The site’s readers continue to be young and mobile. A full 25 percent of readers were 34 or younger, and 37 percent were between 35 and 54. Some 30 percent used a smartphone to read the site, while 16 percent used a tablet and 54 percent used a desktop or laptop computer.
Times of San Diego uses Google Analytics for internal traffic measurement. Readers are unique users in the parlance of the Internet. The site is now tracked by Quantcast, which can be used to compare the readership of participating sites.
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