Just in time for Father’s Day, San Diego native and skateboarding legend Tony Hawk is reprising a 2002 sponsorship for a new ad campaign with Bagel Bites, a food item from the Kraft Heinz.

Hawk, 51, a father of six, is encouraging other dads in the U.S. to join the #RadDadSquad and share their best dad tricks on social media while they eat Bagel Bites with their kids.

Kraft Heinz said its Bagel Bites defines “Rad Dads” as spontaneous dads who go out of their way to create fun moments with their kids and inspire their kids to laugh and find joy in being themselves. “Whether it’s transforming a staircase into an epic slide, hosting tea parties or having a sing-along dance party, the Bagel Bites brand and Hawk want to see what makes you or the dads in your life proud members of the Rad Dad Squad,” the company said.

Fathers are encouraged to tag such moments with #RadDadSquad. Three fathers and their kids will be selected to spend a day with Hawk at his skate ramp in San Diego. Winners will be announced throughout June, starting on Father’s Day, Sunday, June 16. Additionally, other dads will be awarded custom Rad Dad swag, such as hoodies, nail polish, hats and a limited-edited skate deck signed by Hawk.

The ad campaign, created by D/CAL, a Vista-based creative agency co-founded by Hawk, includes a website, social media and YouTube video.

“The Bagel Bites brand is all about creating small bonding moments for families, like catching up on the day over an afternoon snack or sharing a plate during movie night, and we believe these bite-sized moments can have the biggest impact,” said Kat Goodman, Bagel Bites brand manager. “This Father’s Day and beyond, we’re excited to shine a celebratory spotlight on the Rad Dads that make these moments of fun possible every day.”

“Being there for your kids is most important, not just cheering them on, but actually participating with them,” Hawk said in a statement. “Dads these days are inspiring future generations and leading by example. Being a dad is my proudest accomplishment.” Hawk is a nine-time gold medal winner at the X Games between 1995 and 2002.

The 2002 TV commercial that Hawk appeared in for Bagel Bites was significant not only because it was one of his first commercial endorsements but also because a marketer was receptive to the idea of a skateboarder from this quintessential SoCal sport as a celebrity spokesperson. Since then, Hawk has pitched for Mountain Dew, McDonald’s and his own video games and clothing line.

Another Hour at KUSI-TV Brings Newscast Weekly Total to Over 62 Hours

KUSI-TV has added another hour to its weekday afternoon newscast programming schedule. The station launched an hour-long, 4 p.m. newscast on June 3. That means viewers can watch 9 ½ hours of locally produced news every weekday and 7 ½ hours per day on weekends for a weekly total of 62 ½ hours, the most by far of any station in the San Diego market.

KUSI’s Steve Cohen. Courtesy of the station

Steve Cohen, KUSI-TV news director, told the Times of San Diego the weekday total is the highest amount of any independent station in the U.S.

“We have expanded by another hour to provide our unique brand of localism,” said Cohen. “We offer in-depth interviews, community events and a place for people across a broad spectrum of content to gather. It is exactly what we have always offered, more local news.”

Editor-in-Chief Out at San Diego Business Journal

After serving for six months as editor-in-chief of the San Diego Business Journal , Vik Jolly has left the local weekly business newspaper. SDBJ publisher Barb Chodos did not respond to a request for comment.

Stephen Adamek, previously filling the role as managing editor, is listed in the newspaper as interim editor-in-chief. Adamek told the Times of San Diego that a decision on new leadership has not been announced.

Stephen Adamek (left) and Vik Jolly

Jolly, who had served as the newspaper’s managing editor since September 2017, was named editor-in-chief in January of this year. He succeeded Nels Jensen, who left in December after four years to pursue other career opportunities.

Adamek has worked at the newspaper for eight years in several roles, including web editor and copy editor. He previously worked for nearly 19 years at the San Diego Union-Tribune as a copy editor in features, news and business.

The San Diego Business Journal is owned by CBJ L.P., which also operated the Los Angeles, Orange County and San Fernando Valley business journals.

National University Hosting Social Media Marketing Workshops

Two social media marketing workshops open to the public will be held this week at National University classrooms.

The American Marketing Association’s NU chapter will discuss audience engagement through advertising on Facebook, Instagram and Twitter from 6 p.m. to 9 p.m. on Monday, June 10, at the NU Spectrum Business Park Campus, Room 111, 9388 Lightwave Avenue. Admission is $5 per person and non-NU students are invited to attend. Speaking will be Ladan Shokati, digital marketing consultant. For information, contact Nick Cesena at

SDX will host an introduction to social media and SEO from 8:30 a.m. to noon on Friday, June 14, at the NU Sanford Education Center, 11355 North Torrey Pines Road. Admission is $99 for members and $129 for non-members and includes breakfast. Speakers will be three staff members from Carlsbad-based Elevated Internet Marketing: Jasmine Pacal, director of SEO; Leon Lysak, SEO specialist; and Steve Peron, VP, digital engagement. The presentation is part of SDX’s ongoing “Inspire” seminar series. For more information, visit SDX.

Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.

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