Ben Higgins (left) and Steve Woods. Courtesy BCA

By Rick Griffin

XPRS-AM, The Mighty 1090 AM, has launched “Ben and Woods,” a new weekday morning, 6 a.m. to 9 a.m., sports talk show with hosts Ben Higgins and Steve Woods. The station said the show will focus on sports, as well as other topics San Diego sports fans care about.

“We are excited to begin this next chapter in mornings on The Mighty 1090 with ‘Ben and Woods,’” said Mike Glickenhaus, president of Broadcast Company of the Americas, which owns The Mighty 1090. “It’s going to be a fun ride with entertaining and compelling sports permeating the airwaves again.”

Higgins, a graduate of Torrey Pines High School (class of 1993), has hosted local radio talk shows on several stations covering both sports and current events, along with his duties as sports director for 10News KGTV-TV since 2002. He has covered the MLB and NFL playoffs, NCAA tournament and made four trips to the Little League World Series. “Don’t forget to mention how I nearly got run over by an SUV on live TV, too,” he said.

Woods, a veteran morning radio host with an expansive knowledge of all things radio, has been heard in the San Diego market the past eight years on a number of stations with a variety of music formats.

“These guys really are the Odd Couple of San Diego Radio,” said Mike Shepard, vice president of programming for the station. “It’s super-nice straight-arrow Ben along with loud, opinionated and funny Steve Woods.”

Also heard with Higgins and Woods will be Joe “Bulldog” Tutino, Mighty 1090 executive producer, and Paul Reindl, a producer.

BCA operates two other radio stations in San Diego, XPRS-FM 105.7 MAX-FM and XEPE-AM ESPN 1700. BCA holds the radio broadcast rights for the San Diego Gulls hockey team and serves as the flagship station for University of San Diego football and basketball.

San Diego PRSA to Host Taco Bell PR Manager

The Public Relations Society of America’s San Diego-Imperial Counties chapter will host Matt Prince, senior public relations manager with Taco Bell, for a luncheon program on “Millennial Marketing and Trendspotting” on Tuesday, April 17, at Union CoWork, 704 J Street in the East Village downtown.

Matt Prince

PRSA said Prince will discuss how brands can spot trends and gain authenticity, trust and brand loyalty with this influential demographic by using social listening and online engagement. He leads Taco Bell’s earned media, communications integration and special projects, and has been credited with developing Taco Bell weddings, Taco Bell beer and the creation of the taco emoji.

Prince previously led social engagement for The Walt Disney Co. and served as director of communications for the Orange County Business Council. He also worked in public information in the mayor’s office for the City of Anaheim and supervised marketing communications for the city’s 150th anniversary.

Cost to attend is $40 for members and $55 for nonmembers. For more information and to RSVP, visit www.prsasdic.org.

Crowe PR Retained by ChefsBest

Crowe PR, a San Diego-based public relations firm, announced it has been retained by ChefsBest, a food endorsement company.

Anna Crowe, Crowe PR founder and CEO, said her company will execute a PR program designed to increase brand awareness and communicate ChefsBest’s mission to help consumers identify the best tasting and highest quality products in grocery store aisles. ChefsBest provides national brands with third-party endorsements to justify ad claims and differentiate themselves. National brands receiving endorsements from ChefsBest have included Vitafusion, Welch’s, SlimFast and Goya.

“We love working with like-minded brands, whose mission is to implement bold ideas and strategies to help companies stand out from competition and succeed,” said Crowe. The PR firm has offices in San Diego and New York City.

SDX to Discuss Instagram Marketing

SDX will present “Advanced Instagram Strategies,” a presentation on using Instagram for marketing and promotion, from 4 p.m. to 6:30 p.m. on Tuesday, April 24, at National University’s Sanford Education Center, 11355 Torrey Pines Road. Cost is free to SDX members, $40 for nonmembers and $15 for students.

Topics will include how to grow an audience, increase website traffic, create captions that convert and utilize business profiles to close sales quickly. The speaker will be Jen Herman, a social media marketing consultant. Herman was named a top 10 social media blogger in 2014, 2015 and 2016 by Social Media Examiner. The presentation is part of SDX’s ongoing “Inspire” seminar series. For more information, visit SDX at www.sandiegox.org.


Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.

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