By Rick Griffin
Mark and Kristi Jagger, hosts of “Jagger and Kristi in the Morning,” heard on XHRM-FM Magic 92.5, have begun accepting names of families and friends who need a Christmas as part of the duo’s seventh annual “Christmas Wish” promotion.
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Nominations can be submitted at www.magic92.com. The station said 12 listeners will have their wishes granted beginning Dec. 7.
Previous wish requests have ranged from payments for car repair and medical bills to overdue vacations. The station said all wish recipients also received a free Christmas tree, gifts for children and a voucher for a family meal.
“These are tough times for people who work hard to raise families,” said Kristi. “All it takes is one unexpected crisis, accident or illness to throw a family into a financial struggle to pay rent and feed their families. We want to help those families in need have a merry Christmas.”
Said Mark: “The best part about Christmas Wish is helping our local Magic families to get through a struggle and have a wonderful Christmas.”
From 5 a.m. to 7 p.m. Wednesday, Dec. 6, Mark and Kristi will host a “Wish-a-Thon” broadcast to collect cash and merchandise donations that will benefit wish recipients. Online donations can be made at the station website.
The 14-hour broadcast will include call-ins from Magic 92.5 on-air personalities situated at four shopping centers to collect donations and meet listeners. The retail centers include Mission Marketplace in Oceanside, Piazza Carmel in Carmel Valley, El Cajon Town & Country in El Cajon and Terra Nova in Chula Vista.
In 2016, the station reported more than $20,400 was raised during the “Wish-a-Thon” broadcast.
The Jaggers are one of the few married morning radio teams in the country. The couple have worked together as on-air personalities since 1996. They married in 1997 and have been hosts of “Jagger and Kristi in the Morning” on Magic 92.5 since 2005.
Local Media San Diego LLC, a San Diego-based broadcasting company backed by private equity firm Thoma Bravo LLC, operates XHRM-FM Magic 92.5, XHTZ-FM Z-90.3 and XTRA-FM 91X.
Channel 93.3 Collecting Letters for Overseas Soldiers
KHTS-FM Channel 93.3, operated by iHeartMedia San Diego, is hoping to collect 20,000 handwritten thank-you letters that will be sent to military troops stationed overseas.
Deadline to receive letters is Friday, Nov. 17.
Headlining the promotion at KHTS are Steve Kramer and Geena the Latina, co-hosts of the “Kramer and Geena” weekday morning show.
The station said the letters must be 8.5 by 11 inches or smaller with encouraging and uplifting words, such as thank you for your service, dedication, sacrifice and time away separated from family.
Also, no photocopies, no envelopes, no store bought cards, no glitter and no food. For group submissions from churches, offices or schools, use rubber bands and bundle the letters in groups of 50 with a note about the quantity of letters in the bundle.
For more information and sample words for the letters, visit channel933.iheart.com.
IABC San Diego to Discuss Humanizing Your Story
The International Association of Business Communicators (IABC) San Diego chapter will host “Humanize Your Brand Through Storytelling” from 11:30 a.m. to 1 p.m. Wednesday, Nov. 15, at the Corporate Alliance of America offices, 9171 Towne Centre Drive, San Diego.
Speaker will be Cliff Pia, chief creative officer of The PIA Agency, a Carlsbad-based advertising agency founded in 1997 by Cheryl and Cliff Pia.
IABC said attendees will learn how to create authentic human-to-human connections with any audience through the transformative power of humanized storytelling.
Discussion topics will include how global technology brands connect to audiences, why humanizing a brand is critical to business success and the emotion of well-crafted video.
Cost to attend is $30 for members, $40 for nonmembers, which includes lunch and parking. For more information, visit sandiego.iabc.com/.
Direct Marketers Learn About LinkedIn
SD Direct, formerly the San Diego Direct Marketing Association, will host “Three Keys to Success on LinkedIn” from 11:30 a.m. to 1 p.m. Tuesday, Nov. 14, at UCSD Extension, Room 317, 6256 Greenwich Drive, San Diego.
Speaker will be Mary Fain Brandt, owner, The LinkedIn Bakery, a San Diego-based consultancy. Discussion topics will include how to build and expand a strategic network, attract more qualified leads and increase your credibility and visibility.
LinkedIn is the world’s largest professional network with more than 500 million users in more than 200 countries. In addition to its original purpose as a source for professional talent, LinkedIn has grown to become a primary tool to empower sales executives, freelancers and consultants.
Cost to attend is $20 for members, $40 for guests and $12 for students, which includes lunch and Brandt’s handouts, including “Recipe for a Hot Headline” and “Messaging Made Easy.” To RSVP, visit www.sddma.org/events.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.
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