The San Diego Police Department has added to its ranks in a big way.
The law enforcement agency celebrated the largest academy in 25 years with 58 recruits successfully graduating Thursday and joining the department.
“Fully staffing the police department has been one of my highest priorities,” Chief David Nisleit said. “Graduating large number of recruits from the academy will help us continue to provide the highest level of police service.”
The City credits the boost in graduates to investments in recruitment and retention and the launch of an aggressive marketing campaign. San Diego-based Loma Media Partners was hired to develop and implement a branding and marketing strategy for the SDPD to increase the number of police recruits entering and successfully completing the department’s academies. The digital marketing campaign includes videos shared on social media as well as a new recruitment website.
And, the City’s 2020 budget includes $8.5 million for four police academies, including this graduating class.
“We’ve made rebuilding SDPD for the future a top priority and that starts with recruiting the best and brightest to serve the citizens of San Diego,” Mayor Kevin L. Faulconer said. “We’ve made salaries more competitive and launched an aggressive marketing campaign, and it’s paying off with bigger and bigger academies as we try to ensure San Diego remains one of the safest big cities in the country.”
— Staff report