Carl DeMaio takes on his own party while the Rep. Scott Peters attacks his opponent as “divisive” in new television ads in the close race for the 52nd Congressional District.

The DeMaio campaign’s latest ad, which will begin airing on Wednesday, touts the former San Diego City Council member as an independent-minded candidate trying to reform the Republican Party and make it more inclusive.

Peters’ commercial, released last Thursday, accuses DeMaio of supporting the aims of the right-wing Tea Party. “Carl Demaio is hiding something…his allegiance to the Tea Party,” the spot by the freshman Democratic Congressman asserts.

Times of San Diego is posting competing campaign ads for the benefit of this site’s primarily younger readers and voters who are less likely to watch TV. A majority of campaign spending nationally goes into TV ads, even though the median age of TV viewers in America is 54, almost two decades older than the national median age of 38.

The 52nd District covers much of central San Diego County including Poway, Coronado and large portions of the City of San Diego.

Chris Jennewein is founder and senior editor of Times of San Diego.