Signs protesting short-term rentals
Signs protest short-term rentals. Courtesy Save San Diego Neighborhoods

San Diego is being inundated by a new wave of short-term vacation rentals as building owners are renting out apartments as short-term vacation units.

This is in addition to the up-to-16,000 single-family homes in San Diego that our City Auditor estimates are currently being used as short-term vacation rentals. So here we are, significantly reducing our housing stock and artificially inflating rents for San Diegans, in the midst of a historic housing crisis.

Our City Attorney has declared short-term vacation rentals in residential zones illegal according to a memo dated March 15, 2017.

It is time to enforce those laws.

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This is more than a beach community issue. On a recent day on the website, a two-bedroom apartment at The Millennium in Mission Valley was listed for $395 per night for the first weekend in August. At the Louisiana in North Park, apartments were listed between $208 and $274. Sonder’s competitors include Domio, Stay Alfred and Barsala.

According to Techcrunch, has raised over $400 million in funding with a valuation of over $1 billion. They have thousands of units available all over North America and Europe. The investors aim to be the next Hilton of such rentals.

These new mega-versions of short-term vacation rentals can more easily avoid notice, governance, and regulations while operating outside the existing law. They are also cheaper than comparable hotel rooms. They take over space in existing condos and apartments where it can be more difficult to identify than in a single-family home.

Barbara Bry
Barbara Bry

These buildings have received permits to operate as living units for San Diegans, not as hotel rooms for tourists.

How widespread is this? We don’t know.

The neighborhoods already hijacked by Sonder rentals include La Jolla, North Park, Little Italy, downtown, and Mission Valley.

Let’s put this in perspective.

In 2018, the City of San Diego issued just under 10,000 building permits for new housing units. We are taking steps to reduce fees, streamline permitting, and allow for more density around transit.

Housing experts say if we build more units, prices will come down or at least stabilize. But turning many more multi-family units into short-term rentals at premium prices may artificially inflate prices on all other units. In addition, our lack of enforcement means that investors will continue to snap up both single-family homes and condominiums and turn them into mini-hotels. We are simply playing a game of whack-a-mole.

We have tried to be reasonable. Last year, I led the effort to pass legislation allowing unlimited home sharing in a primary residence and permitting residents to rent out their primary residence up to 180 days a year on a short-term basis (less than 30 days at a time). It wasn’t enough for Airbnb and other vacation rental platforms. They spent a fortune and made misleading claims to collect referendum signatures, and we were forced to rescind our ordinance.

I am not attacking home sharing—the ability to rent out a room in your primary residence if you are on-site to supervise.

At a time that we have a housing crisis, more and more precious units are becoming short-term vacation rentals. This unfortunate trend will continue until we act. Rents will continue to soar. Our infrastructure is already overwhelmed.

I urge the Mayor and the City Attorney to enforce the law. Now.

City Councilmember Barbara Bry represents District 1, which covers La Jolla, University City, Carmel Valley and adjacent neighborhoods. She is also a candidate for Mayor in 2020.