A hard-fought primary election followed by a global pandemic drew 1,328,755 readers to Times of San Diego in March — a record for the independent news website.
Readers aged 18 to 34 accounted for 32% of sessions, those 35 to 44 another 18%, and those 45 to 54 a further 17% for a total of two-thirds. Readers aged 55 and older made up the final third.
San Diego was the location of 34% of sessions, followed by 25% elsewhere in San Diego County and 15% elsewhere in Southern California. The remaining 26% of sessions were from national and even international readers.
A record 78% of session were on smartphones, followed by 19% on desktops and laptops, and 3% on tablets. The website uses responsive design to automatically adapt to whatever size screen a reader uses.
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