Veteran media personality Dave Mason, with more than 50 years of experience in radio and TV, has joined KFMB 100.7-FM, according to Mike Vasquez, director of programming.
Mason, who has worked in San Diego the past 20 years, will fill-in on weekends starting this month and at other times as needed, the station said. He is scheduled for the 9 a.m.-to-2 p.m. time slots on Aug. 24 and 31.
“Our team is made up of radio fanatics, which makes Dave an ideal fit,” said Vasquez. “His level of experience and passion will be a tremendous addition to our team and we’re eager to get him on-the-air.”
Mason said, “Joining 100.7 San Diego is a thrill for me in sharing some of the best music ever and doing what I love to do, which is have fun on the radio. It’s great to be part of a station that super-serves the musical tastes of San Diego.”
Mason has worked in radio since junior high school in Rochester, N.Y. His radio travels have taken him to stations in Buffalo, Pittsburgh, Nashville and Cincinnati. He’s also known as an on-camera pledge host for PBS stations in Southern California and a supporter of the Helen Woodward Animal Center.
Starting in 2008 in San Diego, he joined XPRS 105.7-FM, which was known as “The Walrus” at the time. In 2013, he left San Diego to spend a year in Los Angeles as assistant program director at CBS Radio’s K-EARTH 101, the market’s top-rated station. In October 2014, he returned to 105.7, then called “MAX FM,” as midday host and assistant program director. In 2016, he left 105.7-FM and spent two years playing adult contemporary hits at KXSN-FM, Sunny 98.1.
MAX-FM operated by Broadcast Company of the Americas, went off the air in December 2018. MAX-FM was one of three BCA stations that used Mexico-based transmitters. BCA ceased business operations in April of this year.
Remedy Public Relations Winner of Bulldog PR Award
Remedy Public Relations of San Diego was recently honored with a Gold Medal in the Bulldog PR Awards for its program on behalf of SPY, a Carlsbad-based eyewear brand. Remedy’s award was a top winner in the Best Consumer Product Launch category.
The award entry, called “Visualizing The Competition,” highlighted SPY’s Ace EC Snow Goggle launch at the Outdoor Retailer & Snow Show, a trade show for the active-outdoor lifestyle industry held January 2018 in Denver.
“Great PR programs aren’t developed in a bubble,” said Bill Byrne, director at Remedy. “The campaign we created with SPY was truly a team effort on both sides and developed with a full 360-degree look at the challenges we faced in a very competitive landscape. SPY treated the Remedy team as true partners for their launch.”
Remedy has held the SPY account since January 2014.
The Bulldog PR Awards, established in 1980, is a national public relations contest judged by working journalists. Entries are judged on creativity, originality, strategy, execution and results. Awards, announced in May, were presented in a variety of categories, including media relations, digital and social media, non-profit and corporate social responsibility. A complete list of Bulldog PR winners is available online.
Remedy, with team members in Los Angeles, New York and other key U.S. markets, serves clients are the consumer technology, wellness, action-outdoor lifestyle, finance, and fashion industries.
NextLeft Adds ShipCalm to Client List
NextLeft, a La Jolla-based digital content and marketing agency, announced it was named agency of record for ShipCalm, a San Diego company that provides fulfillment and warehousing services for e-commerce companies.
NextLeft will support ShipCalm’s website relaunch to build a strong SEO foundation for rankings, targeted web traffic and improved user-experience, said John McKusick, CEO of NextLeft. NextLeft also will provide blog content ideation and content production. NextLeft said it was selected after a two-month review.
“Too often we see brands that spend time, energy and money on producing tons of content with nothing to show for it except a wasted crawl budget,” said McKusick. “We believe our approach will build a foundation for a longer partnership for mutual company growth and ShipCalm is the perfect example of an ideal partnership.”
“We’re extremely excited to be partnering with NextLeft,” said Greg Moser, president, ShipCalm. “I’ve worked with a number of different SEO agencies over the years, but the people at NextLeft and their approach to ongoing management are what make them unique in the industry and just a pleasure to work with.”
PRSA Will Host Summer Social at Liberty Station
The Public Relations Society of America’s San Diego-Imperial Counties chapter will host its annual summer social starting at 5:30 p.m., Tuesday, Aug. 20, at Fireside by The Patio, 2855 Perry Road, Building 8, in Liberty Station. Cost to attend is $40 for members, $50 for nonmembers and $30 for students. Appetizers and one drink are included.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.
