By Rick Griffin
Fast food chain Taco Bell, headquartered in Orange County, is celebrating the return of its Nacho Fries by producing a fake movie trailer featuring Emmy and Golden Globe singer Darren Criss crooning “Love of My Life,” an original song about his cheesy love for Mexican spices.
The 1:30 trailer promotes a faux movie called “Chasing Gold” from a studio called Live Mas Productions to promote Nacho Fries, which became available again for a limited time starting on June 6.
The trailer shows the emotional journey of Zack Collins (Criss) who passionately sings about his love for Nacho Fries and the emotional journey that he endures when he realizes his love will last only for a brief time.
This is Taco Bell’s fourth time to create a mock trailer as a way to promote the limited availability of a menu item. In January 2008, the debut of Nacho Fries featured a fake trailer called “Web of Fries,” starring actor Josh Duhamel. Later, another fake trailer, “Retrieval,” ran as a spot in movie theaters.
“Our fans have come to expect these big budget trailers with every Nacho Fries launch,” said Marisa Thalberg, Taco Bell’s global chief brand officer. “This time, we wanted to surprise them, adding a song as good as our Nacho Fries that they soon won’t be able to forget.”
San Diego Press Club to Discuss Interviewing Techniques
The San Diego Press Club will present “We’re All Interviewers Here: Why Asking Better Questions Will Get You Better Answers In All Professions,” a program on interviewing techniques with Dean Nelson, founder and director of the journalism program at Point Loma Nazarene University.
The event is scheduled from 6:30 p.m. to 8:30 p.m. on Wednesday, June 19, at the Downtown Central Library, in the Neil Morgan Auditorium. The public is invited to attend.
Nelson will discuss his recently published book “Talk to Me: How to Ask Better Questions, Get Better Answers, and Interview Anyone Like a Pro.” The book, published by Harper Collins, is being used by businesses, podcasters, journalists, public relations professionals, and professors around the world.
Interviewing is the single most important way that most of us get useful information, notes the book’s backgrounder. Yet to many, the perfect interview feels more like luck than skill, personality than preparation. The thing is, great interviews aren’t the result of serendipity and intuition, but rather the result of careful planning and good practice. Nelson’s book also discusses how to interview those you loathe.
A frequent speaker at writing workshops and retreats, Nelson has a doctorate in journalism from Ohio University, a master’s degree in journalism from the University of Missouri and a bachelor’s degree in literature from MidAmerica Nazarene University. He has written or co-written 15 books.
The event is free and refreshments will be served, but an RSVP is required and can be made online. The program is part of the Press Club’s “Nuts & Bolts” series.
SDX Names Yariela Freeman as Marketing Director
Yariela Freeman has been named marketing director at SDX, San Diego’s oldest and one of the largest San Diego networking and professional groups for advertising and marketing executives. She will be involved in overseeing the business operations, marketing strategy and implementation, event planning and coordination, member relations, membership growth and partnerships with other local trade organizations.
A San Diego native, Freeman previously spent five years with Mirum Agency, a full-service San Diego digital marketing agency. Her last position at Mirum included overseeing internal marketing. Her career also has included working as a recruiter in the technology industry. She graduated from Steele Canyon High School in El Cajon (class of 2008) and earned a bachelor’s degree in business administration and marketing from the University of San Diego.
Freeman succeeds, Georgina Forster, who previously served as interim executive director. Earlier this year, Laurie Ganz left her role as SDX director after four years to join the American Liver Foundation’s Pacific Coast Division in San Diego as special events manager.
Founded in 1911, SDX, formerly the San Diego Advertising Club, has more than 100 member companies representing about 300 members.
Canale Communications is EY Entrepreneur of the Year Winner
Canale Communications, led by Carin Canale-Theakston, was a recent winner of accounting firm Ernst & Young’s Entrepreneur of the Year award for the San Diego region. Canale was a winner in the talent, marketing and communications category.
“Being selected by EY as a winner is especially meaningful because it recognizes something that is such a significant part of myself and what I stand for, both professionally and personally, said Canale-Theakston. “Being an entrepreneur can be quite different than serving in an executive role at an existing company. Over the past nine years, I’ve poured my heart and soul into making CanaleComm everything that I hoped it would and could be. CanaleComm is an embodiment of who I am.”
Other winners selected among the 15 finalists included: Bill Keith, Perfect Snacks; Win Cramer, JLab Audio; Jeffrey Lunsford and Michael Anderson, Tealium; and Adam Stettner, Reliant Funding. Awards were presented June 6 at the Fairmont Grand Del Mar Hotel.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.
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