By Rick Griffin
Broadcast Company of the Americas, operators of three San Diego radio stations that use Mexican-based transmitters, is out of business.
BCA’s XHPRS 105.7 MAX-FM and XEPE 1700-AM went off the air in December. BCA’s sports talk station XPRS 1090-AM The Mighty 1090 continued to air until last month, when the Mexican signal operator replaced XPRS programming with Spanish music.
The Mighty 1090, a fixture in the market since its founding in 2003, continued airing content only on the station’s website and app. But that ended last week with BCA ceasing operations.
Several dozen employees were affected, along with such high-profile talk show hosts as Ben Higgins, Steve Woods, Darren Smith, Scott Kaplan and former Chargers linebacker Billy Ray Smith.
“It wasn’t a job, it was my life,” wrote Marty Caswell, producer. “There are a couple of words I’d like to say but they’re the words I don’t say,” said Higgins.
Talkers, an online news source, lamented the loss of the sports talk format even as an online venture. Another news website called Awful Announcing said, “It’s unfortunate to see this end this way for Smith and the other 1090 broadcasters, not to mention fans of the station.”
“How can I survive in San Diego without income,” Smith told Barrett Sports Media. BSM also reported that Kaplan wants to continue broadcasting using facilities at Callaway Golf in Carlsbad.
Radio Business Report + TV Business Report (RBR + TVBR) said Mike Glickenhaus, former BCA president and market manager, is working with a new team of investors with “deep pockets.” Glickenhaus declined to respond to a request for comment for this story.
RBR + TVBR also speculated that the Mexican owners pulled the plug due to anger over U.S. immigration policies. “The most important question for Mighty 1090 listeners remains unanswered: Is this really the end, or only the beginning of a whole new Mighty era?” wrote RBR + TVBR.
Northgate Gonzalez Market Debuts New TV Ad Campaign: ‘What a Feeling’
Northgate Gonzalez Market, a 40-store Hispanic supermarket chain with outlets in Orange, Los Angeles and San Diego counties, introduced its new TV advertising campaign during the recent Latin Billboard Music Awards show that aired on Telemundo.
The Anaheim-based grocery chain’s new ads play up its authentic food, ingredients and fresh offerings around the themes of sports, music and TV binge-watching. The spots, airing on outlets throughout Southern California, feature the nostalgically popular song, “What a Feeling,” from the 1983 film, Flashdance, with rewritten lyrics to reflect the emotions being felt by the various characters in the commercials. Spots are in English and Spanish. Financial details of the media buy were not available.
The TV commercial takes the viewer inside a Northgate Market to its popular guacamole station where the avocado dip is made fresh to order and then cuts to a group of teens dancing at a concert while enjoying chips and guacamole. The “What a Feeling” music plays in the background with its new lyrics. The commercial then cuts to a kitchen and a man with a tray of delicious food like chips and salsa. He sings and dances as he walks toward the couch. The couple sits to watch TV and not move from their seats while “What a Feeling” echoes in the background. The spot also includes with a backyard family barbecue scene.
“We recognize that our customers are not all the same,” said Caro D’Antuono, vice president of marketing. “Each customer has a different shopping mission and each customer has their own passion points and stories. We recognize that there is a story behind every visit to our stores.”
The campaign, which will include digital video, social media, radio and TV, was developed by Circus, a creative agency based in Santa Monica. Circus said its other clients have included Netflix, Spotify, WeWork, Uber, eBay, Twitter, Shure, DC Shoes, Barcel USA, Telemundo and Google.
Northgate Gonzalez stores in San Diego County are located in Vista, Escondido, Chula Vista, National City, Imperial Beach and San Diego on University Avenue, 43rd Street and Main Street in Barrio Logan.
The 26th Latin Billboard Music Awards, presented by Billboard magazine, honored the best performing Latin recordings of 2018. It was held April 25 at the Mandalay Bay Events Center in Las Vegas, and televised on Telemundo for the 21st time. Juan Carlos Ozuna Rosado of Puerto Rico, who goes by his surname Ozuna, was the biggest winner of the night with 11 awards.
IABC Selects Mike Godfrey as Communicator of the Year
The International Association of Business Communicators San Diego chapter has selected Mike Godfrey, senior director of corporate communications at Scripps Health, as its 2019 Communicator of the Year.
Godfrey will be honored at a dinner at 6 p.m. on Wednesday, May 22, at Karl Strauss Brewing Co.’s Garden Room, 9675 Scranton Road. Admission is $45 for members and $55 for nonmembers.
With 35 years of experience, Godfrey has spent the past 20 years with Scripps Health. He is responsible for the organization’s internal, strategic and executive communications and establishes the tone on matters affecting Scripps’ 15,000 employees and 3,000 physicians.
He has a bachelor’s degree in communications from Corllins University. He also graduated from the U.S. Department of Defense’s Information School of Journalism, and is a graduate of the Scripps Leadership Academy. He has won multiple awards from the Health Care Communicators of San Diego and IABC. He currently serves on the board of the IABC Pacific Plains Region, which represents at-large IABC members in 16 states from California to Wisconsin who do not have a local chapter in their area.
“Over the course of his career, Mike has proven himself to be a communications professional of the highest echelon, and we are ecstatic to recognize him with the 2019 IABC/San Diego COTY Award,” said Robynn Rockstad-Rex, president of the San Diego chapter.
“Mike has the unique skill and knowledge to anticipate what I need, even to the point of sounding like me when he writes an article, speech or presentation,” said Chris Van Gorder, president and CEO of Scripps Health. “He is a vital part of our management and leadership team at Scripps and personally important for my success as well.”
“IABC has been a part of my communications journey for nearly two decades,” said Godfrey. “The experiences I’ve had, the friends I’ve made, the colleagues I’ve connected with over the years, all have been critical to my growth as a communicator and as a person. I wouldn’t trade it for anything.”
This is the IABC chapter’s seventh year for its COYT awards program. IABC said recipients of the award are nominated by their peers. Judging is based on leadership, management and communication skills, strategy development and communicating to diverse audiences. Previous COTY winners include: Lisa Hunter, Booz Allen Hamilton; Anna Davison, Bridgepoint Education; Marilyn Olson, PPR North America; Cason Lane, Cason Lane Strategic Communications; Margie Newman, Intesa Communications Group.
Port Wins Marketing and Communications Awards
The Port of San Diego announced it recently received seven international and state marketing and communications awards. The awards were from the Association of Marketing & Communications Professionals and the California Association of Public Information Officers.
The CAPIO awards were for video production for the “#ThatsMyBay” series, website design, the marketing plan for the “Discover Your Wonderfront at Harbor Island” campaign and crisis communications in response to a 2018 cyber attack that affected the port’s ability to process park permits and records requests. The AMCP awards were for website design, social media campaigns and PSA video production.
“Our team has earned these honors by delivering a user-friendly website, reinforcing our commitment to public engagement and transparency and creatively promoting opportunities to enjoy San Diego Bay,” said Randa Coniglio, CEO of the Port of San Diego.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.
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