New KFMB morning anchor Stella Escobedo
New KFMB morning anchor Stella Escobedo. Courtesy of the station

Stella Escobedo has joined KFMB-TV as an anchor on weekday morning newscasts. She was previously in Los Angeles with CBS Newspath. She also worked in Arizona for five years as evening anchor at KGUN-TV in Tucson and morning anchor on “Good Morning Arizona” at KTVK in Phoenix.

After graduating from the University of Southern California with a degree in broadcast journalism, she also worked in Bozeman, MT, and Palm Springs.

Escobedo was born in Russia and came to America at age 7 with her parents and younger sister. They settled in Sioux City, IA, before moving to Sherman Oaks.

“As an immigrant to this country, I am so grateful to be living the American dream, and doing it so close to where I grew up in Southern California,“ said Escobedo, who is trilingual, speaking English, Russian and Spanish.

c3 Communications Joins PR Consultants Group

Joice Truban Curry

Joice Truban Curry of San Diego-based c3 Communications, specializing in special event promotion and public relations, has announced she has joined the PR Consultants Group, a national network of seasoned public relations professionals.

Founded in 2000, the PRGC is made up of senior-level public relations and marketing consultants representing top markets in the U.S. and Canada. Their unique collaborative model allows PRCG members to work together and separately on projects, offering “on the ground” experience in their local markets to clients’ regional and national public relations initiatives.

Curry, who founded c3 in 2000, has worked with clients in the arts, education, hospitality, tourism, retail, business-to-business, restaurant, consumer product, nonprofit, wellness, health care and entertainment industries.

XTRA 1360-AM Fox Sports Announces New Weekday Lineup

Sports talk radio station KLSD-AM, known as XTRA 1360 Fox Sports San Diego, has announced a new weekday show schedule effective Monday.

The new schedule includes “Costa & Richards,” featuring Mike Costa and Judson Richards, 6 a.m. to 9 a.m.; “The Herd with Colin Cowherd,” a Fox Sports Radio nationally syndicated show, 9 a.m. to noon; “Hardwick, Schaeffer and Friends,” featuring former Chargers player Nick Hardwick paired with Jon Schaeffer and friends, including sportswriter Kevin Acee, former Padre Heath Bell and NFL veteran Marcus McNeil, noon to 3 p.m.; “Loose Cannons,” with Steve Hartman and former NFL lineman Rich Ohrnberger, 3 p.m. to 6 p.m; and “Power Hour,” with Ernie Martinez, 6 p.m. to 7 p.m.

The new schedule consists of hosts changing shifts. Hardwick is moving from mornings to mid-days. Costa, previously heard in the afternoons, is moving to mornings. Ohrnberger is moving from mid-days to afternoon drive-time.

“We are thrilled to make these changes to our lineup that highlights such extremely talented hosts with versatile skillsets,” said Melissa Forrest, iHeartMedia San Diego Market president. “We are also extremely excited to continue to provide our listeners unparalleled access to the NFL, plus Padres, San Diego State and all San Diego sports news.”

KLSD-AM is one of seven stations owned and operated by iHeart Media San Diego, along with KGB-FM, KHTS-FM, KIOZ-FM, KMYI-FM, KOGO-AM and KSSX-FM.

Local Media SD Radio Producing SoCal Taco Fest

The rapper Kelly

Local Media San Diego, operator of three Mexican-licensed FM radio stations in San Diego, is producing SoCal Taco Fest, a day of tacos and concerts starting at 11 a.m., Saturday, May 18, at Waterfront Park in downtown San Diego.

The event will feature 25 of the best taco restaurants in Southern California plus Lucha Libre wrestling, Chihuahua dog races and a beauty pageant. The concert schedule includes disc jockey D-Rock at 11 a.m., Arise Roots at 2 p.m., Super Diamond (a Neil Diamond tribute band) at 6:45 p.m. and rapper Nelly at 8:45 p.m.

Admission tickets start at $25 per person. Attendees must be age 21 and up. Event proceeds will benefit Chihuahua Rescue of San Diego.

LMSD’s San Diego cluster includes XHRM-FM Magic 92.5 (Rhythmic Oldies), XHTZ-FM Z-90.3 (Top 40) and XTRA-FM 91X (Alternative). In December, private equity firm Thoma Bravo LLC, which acquired LMSD in December 2009, sold the three stations, plus a digital advertising agency to three LMSD executives, including VP and GM Gregg Wolfson, CFO Norman McKee and director Steve McNelly.

Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.