By Rick Griffin
The San Diego Tourism Authority has launched a $19 million international advertising campaign aimed at bringing more visitors to San Diego.
The new multi-platform “Something to Smile About” campaign includes television, digital and outdoor. Ads will target consumers in the United States, Canada, Mexico and the United Kingdom. The tourism authority says $15 million is allocated for U.S. markets while the remainder will be spent internationally.
The ads, featuring surfing, hiking, biking and several attractions from around San Diego, will run in the United States from January to June 2019 when potential visitors are making travel plans.
“Our new campaign showcases what San Diego does best, putting smiles on the faces of visitors,” said Joe Terzi, president and CEO of the tourism authority. “It celebrates San Diego’s distinct sunny outlook, which is universally liked by consumers and most importantly, drives visitors to our city, generating tax revenue and creating jobs for San Diegans.”
Domestically, TV spots will run in San Francisco, Sacramento, Seattle, Chicago, Dallas, New York, Boston and Minneapolis, as well as nationally on ABC during February and on CBS, TBS, TNT and NBA TV through April as part of a March Madness/NBA media sponsorship. The spots also will run nationally via digital video on ABC, CBS, NBC Sports, Hulu, Amobee, YouTube and Facebook. Digital advertising also will run on TripAdvisor, Expedia, Hotels.com, Priceline and via Google Display Network, Sojern, Adara and Quantcast.
Internationally, digital advertising will target Mexico travelers from January through March, while Canadians will see spots on national cable TV and digital media through the end of January. In the United Kingdom, outdoor billboards, social media and search engine marketing will comprise the program.
NBC 7 Adds New Sports Anchor
KNSD-TV/NBC 7 San Diego has announced that Darnay Tripp has joined the station as a sports anchor and reporter. He was previously at KREM-TV in Spokane, WA. He also has worked in Macon, GA, and Kalispell, MT.
“The way our audience consumes sports has changed. People can get the scores anywhere, what they come to us for is unique coverage and great storytelling,” said Greg Dawson, NBC 7 VP of news. “Darnay is the perfect person to lead our already exceptional sports team in that direction. He is creative, knowledgeable, an exceptional writer and has a genuine love of sports.”
During his career, Tripp has covered six NCAA tournaments and the Seattle Seahawks during NFL playoff games. The Philadelphia native studied journalism at Towson University in Baltimore.
“I couldn’t be happier about joining NBC 7 and working alongside such a talented and experienced team,” said Tripp. “What has me most excited is their vision for a fresh approach to covering sports in and around San Diego.”
Tanya Mannes Castaneda joins MNM
MNM Advertising & Public Relations of San Diego has appointed Tanya Mannes Castaneda as vice president of public relations. She was previously the public information officer at the Port of San Diego for the past six years.
Castaneda, who was named the 2018 Communicator of the Year by the California Association of Public Information Officials, also has won awards from Public Relations Society of America, International Association of Business Communicators and American Association of Political Consultants. Prior to her PR career, the University of Massachusetts Amherst graduate reported for newspapers in Boston, the Virgin Islands and San Diego.
Launched in 2016, MNM is headed by Tony Manolatos, Bob Nelson and Kelly Murphy Lamkin. MNM said the addition of Castaneda’s position brings the number of full-time employees to nine, along with a diverse pool of contractors.
“Tanya builds on a strength of ours, public affairs PR,” said Manolatos, who worked with Castaneda a decade ago when the two were reporters at the San Diego Union-Tribune. “Few local firms compete with us in that space and Tanya makes us stronger. With her PR and newspaper experience, Tanya immediately makes us a better firm. We are excited about the opportunities this will create for her, for us, and, most importantly, for our clients.”
Oster Adds Digital Marketing Specialist
Branding agency Oster and Associates has hired Editha Quiambao as a digital marketing specialist. Quiambao was previously with the KFMB stations as a digital marketing coordinator.
The native of El Paso, TX. attended Boston University, where she focused on communications. After a blizzard in 1996, she relocated to San Diego. She previously worked for Oster in the late 1990s as a production manager. Founded in 1986, Oster and Associates has clients in retail gardening, agriculture, nonprofit, sports and travel industries.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.
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