North Park sign
The North Park neighborhood in San Diego. Photo via Wikimedia Commons

Two popular Internet sites ranked San Diego’s North Park neighborhood as the third hottest hipster neighborhood in America because of its indie businesses and strong housing market.

North Park, where Millennials make up 23 percent of the population, was surpassed by only the Clintonville neighborhood of Columbus, OH, and the Capital Hill neighborhood of Seattle.

The ranking released Thursday by Realtor.com, the official site of the National Association of Realtors, and crowd-sourced reviewer Yelp.com analyzed local businesses, culture and the underlying strength of the local real estate market.

“Whether it’s the farm-to-table restaurants or urban renewal projects that were already underway, a concentration of hipsters seems to be an indicator of a hot housing market,” said Javier Vivas, director of economic research for Realtor.com.

“While ‘hipster’ is something of a cliche, it turns out to be a useful term to uncover the types of businesses and attributes we often associate with cool hunters, such as visually appealing interiors and less touristy parts of town,” said Carl Bialik, Yelp data editor.

The report said “San Diego is known for a plethora of local breweries, farmer’s markets, beach eateries and nightlife for the non-mainstream crowd. Compared to California cities like Los Angeles and the San Francisco Bay Area, San Diego boasts of lower rent and mortgages on average. A concentration of top universities and a thriving startup scene bring many young buyers and renters to the area.”

The median listing price of a home in North Park is $597,000, and the typical home is on the market just 30 days.

Chris Jennewein

Chris Jennewein is Editor & Publisher of Times of San Diego.