By Rick Griffin
Greenhaus Advertising of San Diego has launched a new campaign for the Oceanside Conference and Visitors Bureau called “Visit Oceanside.” Greenhaus said the campaign focuses on the locals rather than destination attractions as the top selling point.
The campaign has launched with four videos showcasing different aspects of Oceanside, including: culinary sophistication with chef Davin Waite and the Wrench and Rodent Seabasstropub restaurant; handcrafted items with shop owner Julie Rais-Ellis; entrepreneurial success with golf company owner John Ashworth; and cultural activities with photographer Myles McGuinness.
“At the core of each video is the notion that Oceanside remains one of the most authentic, true to its roots Southern California beach towns,” said Paul Whitbeck, managing director, Greenhaus. “We want visitors to see the genuine nature of Oceanside and to experience it through the eyes of those who know it best. Each video is tagged with `Respect the O’riginals,’ a reminder that Oceanside welcomes you to be who you are, visitors and locals alike.”
The videos currently appear on various social media and paid digital platforms, as well as VisitOceanside.org. Since mid-May, the videos have drawn more than 100,000 views, according to a Greenhaus spokesperson. Future advertising elements will include print, but not TV, radio or outdoor.
With 35 staff members, Greenhaus calls itself a destination advertising company because it has worked over the years on communities, resorts and civic entities in 14 states and Mexico. The firm was founded in 1996.
Taco Truck Creative Serves Tacos at Rescue Mission
The staff at Taco Truck Creative, a Carlsbad advertising agency, recently celebrated their fourth anniversary in business by spending an afternoon serving free tacos to homeless people at the Bread of Life Rescue Mission in Oceanside. Frida’s Cocina food truck provided the food.
“We were celebrating our fourth anniversary in business and we’re very grateful,” said Dave Huerta, partner and creative director. “We wanted to use this event to help make a difference. People of all walks of life sometimes find themselves in unfortunate situations.”
Huerta also said he is working on a short film to raise awareness of homelessness in North County.
Taco Truck Creative, founded by former employees of ad agency NYCA after NYCA closed in 2013, describes itself as a “creative agency specializing in integrated communications, creating traditional, digital and content ideas but no tacos.” The agency recently renewed its contract as the agency of record for Callaway Golf and will provide both traditional and digital services for the golf industry giant.
i.d.e.a. Redesigned Logo for U.S. Ski and Snowboard Association
i.d.e.a., a San Diego creative agency, reports its re-branding campaign for the U.S. Ski and Snowboard Association has been launched with a new logo.
“The re-branding initiative was designed to bring greater unity across a diverse sports organization by joining 14 unique sports under the banner of #OneTeam,” said Tiger Shaw, president and CEO of the USSA. “In developing our new brand, the USSA has worked closely with a remarkable task force of business and brand leaders over the past year who brought great insight and direction. We looked at brand architecture and design concepts from a wide array of national agencies, finally selecting work from i.d.e.a. in San Diego, which put great passion into development of our new brand mark.”
“When it comes to excellence, we wanted all of the snowboarders and skiers to ‘reach for the stars,’ which signifies a successful spot on the podium,” said Ryan Berman, co-founder and chief creative officer at i.d.e.a. “As a refreshed mark of confidence, we hope the full team will constellate behind this new design at the 2018 Pyeonnghang Winter Olympics.”
“The mountain-shield logo is more than a mere mark,” said Austin Lane, associate creative director of i.d.e.a. “For the athletes who wear it, it represents the fulfillment of a lifelong dream. Inside the patriotic seal lives the stars and stripes elements of our American flag. The seven sports of the U.S. team are unified through their shared playground, the mountains.”
KOCT-TV Announces Scholarship Named After Founder
KOCT, an Oceanside-based cable TV station airing city, county and state government programs, has announced that Cemelli Espita, graduate of El Camino High School in Oceanside, was the recipient of this year’s $500 Bob Bowditch Scholarship. Espita became interested in broadcasting after attending a video production class, KOCT said. Espitia plans to major in cinema at San Francisco State University in the fall.
Bowditch was among the founders of KOCT in 1984. The scholarship intended for students seeking careers in telecommunications and media was established by Ida Bowditch to honor her late husband.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.