San Diego-based Rubio’s Restaurants announced Monday it has has removed artificial flavors and food coloring from its core menu of Mexican coastal food.
Rubio’s said it worked with its suppliers over the past year to remove caramel coloring from its signature Chipotle White Sauce and reformulate its flour tortillas to remove artificial flavors.
“We’ve been working hard to continue our promise to serve delicious food that our guests can feel great about eating, and that includes continuously evolving our ingredients,” said Ralph Rubio, co-founder of the popular restaurant chain.
“Last year, we shared our goal of removing caramel coloring and artificial flavors from our core menu, and we’re incredibly proud to see that phase of our journey to cleaner ingredients complete,” he added.
The company has also phased out artificial sweeteners, high fructose corn syrup, MSG and partially hydrogenated oil, except in some drinks and desserts.
A complete list of the ingredients that Rubio’s avoids is available online.