Living Coast Discovery Center SCEDC 2

The South County Economic Development Council has launched a new tourism website to showcase the activities and attractions in the South Bay.

Building on the motto “California Starts Here,” the site lists dozens of what organizers consider the region’s hidden gems, especially outdoor activities and attractions. Among them.

  • Touring the U.S. Olympic Training Center
  • Hiking and bird-watching in nature preserves and estuaries
  • Interacting with ocean life at the Living Coast Discovery Center
  • Enjoying beachfront dining at the historic Hotel Del Coronado
  • Fishing off the Imperial Beach Pier
  • Splashing at Aquatica’s SeaWorld Waterpark
  • Taking a scenic bike ride along Silver Strand State Beach

“It’s great to see the communities come together to showcase the unique tourism opportunities that South Bay offers,” said Joe Terzi, president of San Diego Tourism Authority. “It rounds out the tourism activities nicely as it relates to the county as a whole.”

The new website takes advantage of the growing popularity of ecotourism since San Diego is one of the most biologically rich counties in the United States.

“Many people aren’t aware of the biodiversity in their own back yard. Our goal is to let our community know that they don’t have to go far to experience such a vast array of plants and wildlife,” said Monica Montano, president of economic council’s board.

Chris Jennewein

Chris Jennewein is Editor & Publisher of Times of San Diego.