By Rick Griffin
When he retired in February 2015 from KGTV/Channel 10 after 39 years, news anchor Bill Griffith thought there might be moments of temporary boredom.
“Just the opposite has happened,” said Griffith, who is remaining active emceeing community events and spending time with wife Jenny of 39 years and four grandchildren. Last week, he emceed the Grossmont Healthcare District’s Healthcare Heroes luncheon at Steele Canyon Golf Club.
Griffith also is still collecting a paycheck from Channel 10 as host of “San Diego Connect,” an infomercial with such advertisers as solar companies, plumbers, movers and healthcare providers. He averages shooting a couple of infomercials per week. He’s also pitching vacation trips (he’s going to Ireland in September).
“I highly recommend retirement,” said Griffith. “I’m busier now than when I was working. I joke that if I went back to work, I wouldn’t have time for it.”
Griffith holds a longevity record that is unlikely to ever be broken. No one in San Diego TV history comes close to having worked on-air continuously at the same station for 39 years.
In today’s highly competitive industry, a wrinkle or two could mean replacement by someone younger.
“Plus, viewers’ interests typically change over time and the audience demands a different face,” Griffith said. “I was fortunate to keep working under eight different news directors and six general managers.”
San Diego Fair Advertising to Top $1.2 Million
The San Diego County Fair, June 3 to July 4 at the Del Mar Fairgrounds, will be promoted through a $1.2 million ad campaign to include TV, radio, print, outdoor and online, said fair officials.
About $250,000 of the total amount is budgeted for Hispanic media. About one-third of all advertising dollars will be spent on TV commercials. Outdoor will include billboards, bus shelters and wraps on transit buses, trains and trolleys. Ads appearing on Facebook and Twitter will offer additional information and special promotions. Publicity value is expected to exceed $2 million during the fair’s 26-day run, said Linda Zweig, media relations manager.
Fair officials said several demographic groups will be targeted with information about special events occurring during the fair month featuring gospel music, beer, wine, distilled spirits and the second annual Farm-to-Table Dinner to be held in the garden area. An Asian Festival is returning with food booths and dance performances. To highlight this year’s Alice’s in Wonderland theme, “Mad About the Fair,” a contest for wacky, weird and whimsical costumes will be held along with tea and pastries every Sunday. There’s even a zucchini decorating contest.
With attendance expected to exceed 1.6 million, the fair is considered the largest in California and among the top 10 in the United States. The fairgrounds are managed and operated by the 22nd District Agricultural Association. Its budget is supported through admission, parking and facility rental fees.
AIGA Chapter is ‘Serving The Table’
The American Institute of Graphic Arts San Diego chapter will present “Serving the Table for Good Design” starting at 7 p.m., Thursday, May 26, at Bread & Salt bakery and gallery, 1955 Julian Avenue in San Diego. Cost to attend is $20 per person, or $15 per person with a group of 10 or more.
Speaker will be Dan Mall, founder and creative director of SuperFriendly, a Philadelphia-based marketing firm. His clients have included Google, Apple and The New York Times. In addition to running his agency, he is host of “The Businessology Show,” a podcast.
Prior to SuperFriendly, he worked as design director at Big Spaceship, as interactive director at Happy Cog, and as technical editor at A List Apart. He also has taught classes at the Miami Ad School and at the University of Arts and Flash and School of Visual Arts in Manhattan.
The event is the third in AIGA’s “Process of Progress” series. For more information, visit sandiego.aiga.org.
San Diego AMA to Host ‘Content Marketing Bootcamp’
Attendance is limited to 50 people. Cost to attend is $497 for AMA members, $597 for nonmembers. To RSVP and for more information, call (619) 402-7825 or visit www.sdama.org/bootcamp.
Attendees will learn and develop a strategic content marketing plan for their organization. Discussion topics will include understanding specific buyer personas, how to promote content to amplify results and technology resources and tools to leverage time and results. Speakers will include Dan Vivan of Hubspot and Frank Cowell of Elevator.
“This event won’t be like all of the other events you’ve been to where you hear a lot of great speakers, take lots of notes, get super excited, and then go back to work and do nothing,” said David Palmer, 2016 AMA president.
“This bootcamp is a hands-on, roll-up-your-sleeves kind of experience that will involve lots of real work. We’re not talking about theoretical, pie-in-the-sky kind of exercises. We’re talking about building a content marketing plan that you can take action on the very next work day.”
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.