By Rick Griffin
The advertising industry in San Diego County accounts for $71.5 billion in annual economic impact, or about 16.9 percent of total economic output in the region, according to a just-released study commissioned by the American Advertising Federation, a national advertising trade organization. Federation membership consists of more than 200 local advertising clubs, including San Diego’s SDX, formerly the San Diego Ad Club.
The study’s results, announced by SDX, also revealed that one dollar spent on advertising generates $22 in economic output, and every one million dollars of ad spending resulting in sales of products and services supports 81 local jobs. In addition, about 15.5 percent of all local jobs are related in some way to local advertising expenditures.
“Advertising is clearly an important contributor to the San Diego economy,” said Michael Warburton, SDX board chair and San Diego Zoo’s global brand manager.
“Whether it’s online banner ads or television commercials or anything in between, advertising drives the economy and jobs,” said Doug Hecht, SDX president.
Hecht said the study confirms that advertising not only helps businesses build brand awareness and communicates benefits of products and services to customers, but it also triggers a cascade of economic activity and stimulates job creation and retention throughout the economy.
Conducted by research firm IHS Global Insight, SDX said the economic impact figure was measured against four categories, including direct economic impact, suppliers economic impact, inter-industry economic impact and induced consumer spending. The geographic area used for the study was defined by San Diego’s five Congressional districts.
KPBS to Present GI Film Festival This Week
KPBS, in collaboration with the GI Film Group and the Film Consortium San Diego, will present the GI Film Festival in San Diego, Oct. 13-18. KPBS General Manager Tom Karlo said the festival will reveal the struggles, triumphs, and experiences of military men and women through compelling and authentic storytelling in a variety of film genres, including dramas, documentaries, shorts, and personal narratives.
Films will show at a variety of venues, including Museum of Contemporary Art San Diego in La Jolla, USD Kroc Institute for Peace & Justice, the Village Theatres in Coronado, USS Midway Museum, Barrack #17 at NTC Liberty Station in Point Loma, UltraStar Cinemas Mission Valley at Hazard Center in Mission Valley and DoubleTree by Hilton San Diego in Mission Valley. For more information, visit www.gifilmfestivalsd.org.
San Diego’s GI Film Festival is patterned after Washington, D.C.’s GI Film Festival, the nation’s first and only military film festival that has been held in May for the past 10 years.
Changes at The Mighty 1090-AM
Among recent changes at The Mighty 1090 (XPRS-AM), a sports talk radio station operated by Broadcast Company of the Americas (BCA), are a resignation and a contract extension.
Talk show host John Kentera has resigned from the station. Kentera joined when the station was launched in 2003. His local broadcast career, spanning 25 years, has included hosting pre- and post-game shows for the Chargers and Padres. Kentera also works as VP of operations and GM of the San Diego Sockers, an indoor soccer club.
In addition, the station announced that morning-drive host Dan Sileo’s contract has been extended through December 2017. BCA Market Manager Mike Glickenhaus said morning ratings have quadrupled since Sileo joined the station in February 2014. “Dan has done a masterful job of tapping into his contacts and connections across the country to bring a wide array of prominent guests and insightful interviews to the San Diego sports fan,” said Glickenhaus.
Final Few Days for Jerry Cesak of Jeff & Jer at KyXy
Jerry Cesak, one half of the “Jeff & Jer Showgram,” heard on KyXy 96.5-FM, is leaving the show. His final day is this Wednesday, Oct. 14, said station officials. KyXy 96.5-FM is owned by CBS Radio.
“The reason I’m leaving radio can be told in 2 simple words: it’s time,” said Cesak. “Life, I think, comes in chapters, and in my life, the radio chapter is over.”
The station said the renamed show, “Jeff and the Showgram,” will resume on Thursday morning with Jeff Detrow, Jerry’s radio partner for more than 30 years, along with producer Tommy Sablan and co-hosts Laura Cain and Emily Griffiths. Over the years, the show has aired on several stations, including KFMB-FM and Star 94.1.
Two Tribune TV Stations Supporting Cycling Fundraiser
Tribune Media’s two Southern California TV stations, KTLA-TV/Channel 5 in Los Angeles and KSWB-TV/FOX 5 in San Diego, are serving as presenting sponsors of the National Multiple Sclerosis Society’s 33rd annual Bike MS Bay to Bay Tour, a cycling fundraiser on Saturday and Sunday, Oct. 17 and 18.
KTLA-TV reporters Sam Rubin and Eric Spillman haven’t missed riding in this event in a decade. KSWB-TV anchor Raoul Martinez also will be riding.
The National MS Society is expecting more than 2,000 riders will help raise more than $2.4 million in donations for MS research and programs and services for people with MS. A two-day, 100-, 125- or 150-mile ride from Irvine to Carlsbad will begin on Saturday, Oct. 17, and end the next day.
On Sunday, Oct. 18, two route choices will include a 50-mile ride from Carlsbad to Hospitality Point on Mission Bay or a 25-mile ride starting and ending at Hospitality Point. Registration donation is $400 per rider for each of the four rides. For registration information, visit www.BikeToFinishMS.com.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.