By Rick Griffin
KFMB 760-AM Drops Conservative Talk Show Host Sean Hannity … KFMB 760-AM has dropped Sean Hannity’s nationally syndicated radio talk show it carried for the past 10 years. The station’s new weekday lineup includes: Armstrong and Getty, 5 – 10 a.m.; Mike Slater, 10 a.m.- 2 p.m.; KFMB News Hour with Carlo Cecchetto and Lynda Martin, 2 – 3 p.m.; Brett Winterble, 3 -6 p.m.; Glenn Beck, 6 – 9 p.m.; and, Mark Levin, 9 p.m.-midnight.
“Sean has a show that is highly focused on the political world from a national perspective,” said Dave Sniff, KFMB programming director. “While national politics will continue to be covered on KFMB-AM, the perspective will now be from a San Diego point of view. We have adjusted our program schedule to focus on the mission of serving our listeners reliable, accurate information and conversation that reflect the San Diego lifestyle.”
* * *
Christian Radio Field Is Fertile … The recent programming switch from alternative rock to contemporary Christian music for KPRI 102.1-FM, now called K-LOVE, is proof the Christian radio industry is gaining a larger audience, according to Mike Novak, president/CEO of Educational Media Foundation, the Rocklin, Calif.-based entity that purchased KPRI from Compass Radio owners Jonathan Schwartz and Robert Hughes. Local rock music fans have lamented their loss since the station’s format changed a week ago.
“Listeners should not get angry because if the station was doing well it would not have been for sale,” said Novak, who is familiar with the San Diego market. He was an on-air talent at KFMB-FM (B-100) in the 1980s, and spent 11 years at KSON-FM before joining K-LOVE in 1998.
“Christian radio is currently the fastest growing genre in the nation,” Novak said. “People are looking for hope and encouragement and music is a powerful tool to deliver a positive message that unless you believe in Jesus, you will be disappointed.”
San Diego has three Christian radio stations, including K-LOVE, Salem Communications’ KPRZ-AM 1210 and KSDW-FM 88.9, operated by Calvary Chapel Church. K-LOVE, a nationally syndicated station, can be heard locally on both 102.1-FM and 100.1-FM. Its on-air talent is based in Indianapolis.
Radio industry trade publications said Compass’ selling price was $12 million, a figure Novak would not confirm. “Brokers approached us, you can’t buy something unless it’s for sale,” he said.
In a farewell press release, Compass Radio said Media Venture Partners, a San Francisco investment banking firm, advised Compass in the deal, which requires approval from the Federal Communications Commission. Closing is scheduled for January 2016. Industry sources said about 20 KPRI staff, including sales and on-air personalities, lost their jobs.
* * *
Health Care Communicators Presented Finest Awards … Health Care Communicators of San Diego (HCCSD) recently presented its annual Finest Awards. First- and second-place awards were presented in more than 28 categories, including advertising, PR, writing, collateral, video, special events, digital marketing and a new category, analytics. Scripps Health won 14 awards, UC San Diego Health System received 12 awards, AMN Healthcare received seven awards and Palomar Health and Rady Children’s Hospital each earned four awards.
Mary Ball, president/CEO, Alzheimer’s Association of San Diego and Imperial counties, was named Communicator of the Year. Best in Show award went to UC San Diego Health Sciences for Discoveries Magazine, Vol. 5/2014.
Entrants included health care providers and companies, public health agencies and marketing firms. A complete list of winners can be found at www.hccsdfinest.org.
HCCSD is a professional networking group for communications professionals who work in the health care, wellness, biotech, medical device, health information technology and pharmaceutical industries.
* * *
AMA Will Discuss Hispanic Marketing … San Diego’s American Marketing Association chapter and National University will jointly present “Understanding and Leveraging Hispanic Marketing,” from 7:30 to 11:30 a.m., Thursday, Oct. 8, at National University’s Sanford Center, 11355 N. Torrey Pines Road, La Jolla.
Speakers at the half-day conference will include representatives from Google, Sony, Pandora, Univision, Captura, El Clasificado, Televisa and TNS. Case studies will be presented highlighting the evolving Hispanic market, millennials who use mobile technologies and messaging for different demographic segments.
Admission prices begin at $59 for AMA members and $99 for guests. Group discounts are available. For more information, visit www.sdama.org.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.
>> Subscribe to Times of San Diego’s free daily email newsletter! Click hereFollow Us: