Calling its unique “Pay What You Wish” program a success, the Museum of Photographic Arts in Balboa Park is extending it through May 29 and expanding it to whenever the museum is open.
MOPA launched the program — the first in in Southern California — last March to make its exhibitions more accessible. Visitors could choose the price they paid on Wednesdays, Thursdays and Fridays instead of the official $8 admission fee. The choice will now be offered whenever the museum is open.
“When we say ‘Art is for Everyone,’ we mean it,” said MOPA Executive Director Deborah Klochko. “Whether it’s a dime or a hundred, our visitors decide the cost of admission every day the museum is open, now including the weekends.”
Klochko said the program has been a success over two exhibition cycles, but it’s up to visitors whether it continues after May 29.
“We’re listening to our visitors’ feedback and experiences,” Klochko said. “We have a lot to be excited about in 2016. If you want us to keep Pay What You Wish going like we do, come tell us and enjoy the museum.”
The museum completed an extensive remodeling last year that included the addition of a new gallery and new museum shop.
