The Museum of Photographic Arts in Balboa Park unveiled this week the first Pay What You Wish museum admission program in Southern California.
MOPA launched the program to highlight the idea that “art is for everyone” during Balboa Park‘s centennial celebration this year. Every Wednesday, Thursday and Friday, visitors choose the admission price with a voluntary contribution.
Pay What You Wish provides access to MOPA’s current exhibitions, including the U.S. premiere of the video installation 7 billion Others.
“We think the Pay What You Wish program, like the work we do around accessibility and comfort, is a way of opening opportunities for visitors to engage with us,” said Joaquin Ortiz, MOPA’s director of education and innovation.
A grant from The Parker Foundation enables MOPA to offer Pay What You Wish until Aug. 28. At the end of the trial, the program will be evaluated and could be continued.