How good a commercial could you make in 36 hours?

Teams of students and teachers will find out soon under the Innovative Video in Education competition being offered by San Diego County Credit Union in association with the San Diego County Office of Education.

Student video competition is sponsored by San Diego County Credit Union and San Diego County Office of Education. Image from

Called the SDCCU Redeye Competition, the event will award $500 scholarships to each member of the winning team — tasked with creating an advertising commercial for SDCCU over a 36-hour period.

The winning commercial will air on television.
“We are proud to support the San Diego County Office of Education and their efforts to promote technology and innovation in the classroom,” said SDCCU President and CEO Teresa Halleck. “The iVIE SDCCU Redeye Competition presents a unique opportunity for high school students to not only showcase their talent but to begin building their portfolio for college and beyond.”
Here’s how it works:

Filmmaking teams (comprised of five or fewer students and one teacher) have just one weekend to make a 30-second SDCCU commercial. All shooting, editing and adding a musical soundtrack must occur in a 36-hour period beginning 8 a.m. April 12 and ending at 8 p.m. April 13.

The competition has three parts:

Part 1: Commercial scripts and necessary entry forms must be submitted by April 4, 2014.

Part 2: iVIE SDCCU Redeye Competition will be begin at 8 a.m. on April 12, 2014 at the SDCOE South County Regional Education Center, located at 800 National City Blvd., National City, CA 91950;

Part 3: One team will be named the iVIE SDCCU Redeye Competition Winner at the iVIE Awards on May 6, 2014.
For more competition details, visit
SDCCU is the presenting sponsor of the annual iVIE awards for the fifth year, honoring elementary, middle and high school students for their original video work.

The award ceremony will be held on May 6 at the San Diego Civic Theatre. The event is expected to draw more than 1,200 students, parents, teachers and supporters.

— From an SDCCU press release

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