Zoe Jerchower, a Google Glass guide, with a unit on a frame by designer Diane Furstenberg. Photo by Chris Jennewein

A marketer from the Google Glass team told Rady School of Management students Friday that wearable computing can get people to look up from their smartphones and interact with each other.

“It really is best used for those quick, micro interactions,” said Zoe Jerchower, a “Glass Guide” at Google’s offices in New York. “It’s there when you need it and out of your way when you don’t.”

She said a quick glance at the Google Glass screen replaces pulling out a smartphone and ignoring those around you. She showed the MBA students a slide of four women seated at breakfast and looking at their smartphones to illustrate the kind of behavior the technology could change.

Google Glass, now on its 23rd software revision, has a tiny screen mounted on an eyeglass frame. The software includes Google search, directions, messaging, a calendar, a camera and voice recognition to direct the device.

Tens of thousands are in public hands, Jerchower said, with most users in New York, Los Angeles and San Francisco.

She said the technology can help the disabled, and also has applicability in many specialized industries, showing a video of a construction worker using one on a project.

“We need to make sure that what we’re wearing serves a purpose,” she said.

The talk was sponsored by the Rady School’s student-run Tech Club, and included other speakers and question-and-answer sections.

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Chris Jennewein

Chris Jennewein is Editor & Publisher of Times of San Diego.