The man who has led the San Diego Bowl Game Association for the past 14 years will step aside and be replaced by a longtime associate, organizers of the Holiday and Poinsettia Bowls announced Wednesday.

Bruce Binkowski, the “Voice of San Diego.” Image via Wikimedia Commons

Bruce Binkowski — labeled the “Voice of San Diego” — has been with the association for 37 years, spending the last 14 as executive director.

He will serve as a consultant for a year as Mark Neville transitions into the job.

“Bruce’s leadership through the years has been exemplary and a key reason the bowl games enjoy the success they realize today,” said association President Vincent Mudd. “We are so appreciative of Bruce’s leadership for so many years and we are happy he will continue to serve us and assist with the transition to our new director. He will prove to be an invaluable asset to Mark as he steps in to fill his shoes.”

Binkowski was the Holiday Bowl’s first paid employee when it debuted in 1978 and was promoted to executive director in 1991. Separately, he provided a recognizable voice on the radio and as a public address announcer for numerous local sporting events.

Neville will succeed him Sunday. Since starting with the Holiday Bowl in 1991, he has led sponsorship, marketing, advertising and media relations efforts.

“We are confident Mark is the right guy to lead the San Diego bowl game effort moving forward,” Mudd said. “His experience and knowledge of the industry is tremendous and he’s been by Bruce’s side learning the ropes for many years now. He is ready and we’re grateful for his passion and professionalism.”

Binkowski was honored with a lifetime achievement award Monday by the San Diego Hall of Champions.

A San Diego Business Journal profile in 2012 noted:

He worked as a public address announcer for the San Diego Padres, announcing 1,101 consecutive games (1986-1999), San Diego Chargers (1977-1999) and football and basketball for San Diego State University (1980-2000). He also worked as public address announcer for two World Series, two Super Bowls and one Major League Baseball All-Star Game.

He was a morning sportscaster at KSDO/KOGO for 14 years. In the 1970s, Binkowski worked in public relations for two basketball teams, the San Diego Rockets and San Diego Conquistadors, and two hockey teams, the San Diego Gulls and San Diego Mariners. He has been married to his wife, Christina, for 31 years.

U-T San Diego columnist Diane Bell reported last week that Binkowski “and his wife, Christina, plan to retire to their recently built home in Montana.”

— City News Service contributed to this report.