San Diego Event coalition billboard
A billboard placed by the San Diego Event Coalition. Courtesy of the coalition

The San Diego Event Coalition has launched a billboard campaign to encourage elected officials to allow outdoor community events throughout California.

The series of 22 billboards warns that events are “going out of business” and ask for officials to “help us find a pathway back.”

The coalition has been working since last summer to specifically include outdoor events in California’s four-tier plan for reopening from the COVID-19 pandemic.

“The California Department of Public Health and the elected officials in Sacramento need to recognize outdoor community events with the majority of these events benefiting non-profits and the crucial programs they provide to the community,” the coalition said in a statement.

The coalition noted that the local event industry is made up of “tens of thousands of small businesses” that are being harmed, with owners losing their savings and homes.

Organizers pointed to swap meets and farmers markets as similar activities that are already allowed.

“At this point, it seems that only the businesses not allowed to produce events are professional event planning companies,” the coalition said.

Chris Jennewein

Chris Jennewein is Editor & Publisher of Times of San Diego.