Chula Vista City Hall. Photo by Chris Stone

Chula Vista launched a photo contest Friday, seeking images from around the city to be used in an upcoming advertising campaign.

The “This is Chula” contest runs until May 16, with the grand prize winning photograph set to be featured on a billboard in June, according to spokeswoman Diane Howell.

“All photos must be taken in the City of Chula Vista and be recognizable as such,” Howell said. “Get out those cameras and cell phones to snap, share, win.”

Entries must be posted on Instagram, Twitter or Facebook, using the hashtag #THISisChula. Rules and details can be found online.

Other prizes include VIP tickets to a concert at the Mattress Firm Amphitheatre in Chula Vista.

— City News Service