It turns out “big data” — and not the Russian kind — was instrumental in Donald Tump’s unexpected Presidential election victory.
Kate Kaye, the data and analytics reporter for Advertising Age, reveals to Karen Jagoda the behind-the-scenes story of how the Trump campaign used Deep Root Analytics, Giles-Parscale and Cambridge Analytica to devise and target new voter segments that more closely mirrored the actual turnout.
Was density of population as important as ethnicity in predicting voter sentiment?
Add to the mix charisma, name recognition and earned media and the next thing you know we have President-elect Donald Trump.
