A $225,000 gateway sign for the Carlsbad Village recently installed over Carlsbad Boulevard will be lit for the first time in a ceremony Thursday evening.
The 31-foot-long “Carlsbad” archway sign, between Carlsbad Village Drive and Grand Avenue, is modeled after one that was placed there in the 1930s, city officials said. The prior sign directed traffic from Coast Highway into what was then the North County city’s central business district.
“It’s a wonderful tribute to our past and the important role business has played in making Carlsbad the extraordinary place it is today,” said Carlton Lund, immediate past chairman of the Carlsbad Chamber of Commerce, the spearhead for the project.
The chamber managed the design and construction of the sign, which was funded by the Carlsbad-based TaylorMade Golf Company.
The city’s name is featured on both sides in bold, white letters on a blue background with thin beige and black border accents, according to the city.
The sign is in the middle of a truss system that spans about 82 feet across the roadway. City officials said support beams raise the structure more than 29 feet off the ground, and the clearance is about 20 feet at its highest point.
— City News Service
