Times of San Diego was read by 414,068 people in July, a 67 percent increase from the same month a year ago.
Those readers — “unique users” in the parlance of Internet measurement — were overwhelmingly young, mobile and local.
Readers under the age of 55 accounted for nearly two-thirds of all reading sessions, and those under 45 — Millennials and younger — accounted for 46 percent. This is a considerably younger reading audience than is typical for newspapers, broadcast television and other legacy media.
A record 69 percent of reading sessions were on smartphones, followed by 25 percent on desktops and 6 percent on tablets. The website is designed to automatically resize for any screen size to serve mobile readers.
Readers in the city of San Diego accounted for 35 percent of sessions, followed by readers elsewhere in San Diego County at 16 percent and those elsewhere in Southern California at 13 percent.
The independent local news website, founded in 2014, is updated around-the-clock by a staff of seven and publishes an average of 20 articles a day on all aspects of life in the San Diego area.
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