By Chris Jennewein
We’re proud of that recognition, but even more proud of our growing readership. That’s because our mission is to serve as many people as possible with accurate, comprehensive and unbiased news about San Diego County.
In October, as the midterm elections neared, 252,000 people came to Times of San Diego, many for political coverage, including our widely read election guide. Then on just Tuesday and Wednesday this week, 29,000 came to the site for the latest election news.
What stands out about our readers is their youth and mobility. Readers aged 25 to 34 make up our largest audience segment at just under 25 percent. One reason we reach this group is that Times of San Diego is optimized for smartphones. Over 60 percent of reading sessions in October were on mobile devices.
Another reason Millennial readers visit our site is that we don’t turn them away. We don’t have a “paywall” like many newspapers and have no plans for such. We believe freely accessible local news is vital to local democracy.
Instead, to support our team of six contributing editors and many contributing writers, we rely on advertising and our readers’ voluntary contributions.
You can become a monthly supporter by clicking the red button above. We’ve partnered with media startup PressPatron to make it easy. And if you prefer PayPal, we have that too. Just go to this page.
With a contribution equal to the price of just one latte a month, you can support and expand quality local journalism in San Diego.
Chris Jennewein is editor and publisher of Times of San Diego.
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