Times of San Diego was read by 173,000 different people in July, most of them Millennials and Gen Xers using smartphones and tablets.
The independent news website, now in its 17th month of operation, counted exactly 173,110 unique users and 303,345 page views, according data from to Google Analytics.
Readers aged 18-44 — Millennials and Gen Xers — accounted for 56 percent of the traffic. By contrast, the average age of newspaper readers and television news viewers is over 50 by multiple measures.
Smartphones were used for 47 percent of the reading sessions on Times of San Diego, followed by desktops at 43 percent and tablets with the remainder. The website encourages mobile reading by using the latest responsive design to automatically fit different screen sizes.
The audience was largely local, with 30 percent of readers from the city of San Diego, 15 percent from elsewhere in San Diego County, and 13 percent from elsewhere in Southern California. The balance of readership was national and even international, thanks to Google search.
The website publishes 20 to 25 news articles daily, providing essential coverage of the greater San Diego area. A subscription is not required, and a free newsletter sent at 8 a.m. daily is also available.
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