Times of San Diego was read by 181,505 different people in May, with the majority of reading sessions taking place on smartphones and tablets.
Smartphones accounted for 45 percent of reading sessions, with tablets adding another 11 percent. The balance — 44 percent — came from traditional desktop and laptop computers.
The high readership on mobile devices may be due to changes at Google. In late April, the giant search engine began favoring mobile-friendly websites. Times of San Diego uses responsive design to automatically re-size for different screens.
The independent news website’s readers continued to be young and local.
Readers in the 25 to 34 age group accounted for the largest number of reading sessions — 25 percent of the total — and over half of all readership came from people younger than 45.
Men were slightly more frequent readers than women, 56 percent to 44 percent.
Readers located in the city of San Diego — over 56,000 — accounted for 25 percent of readership, followed by those elsewhere in San Diego County at 14 percent and those elsewhere in Southern California at 9 percent. The balance of readers were from national and even international locations.
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