By Sweta Patel
Entrepreneurs have been asking me how recent online developments will affect their marketing plans in 2015. In a word, it’s all about content, especially video content. Here’s a list of the 10 key trends in 2015.
1. Content Distribution is King
So optimize your content for search and mobile, build relationships with top-notch publications, and reach out to influencers.
2. Social Media is Key
Social media will be the most important channel for distribution when it comes to content marketing. So increase both your organic and paid advertising use of these platforms.
3. Native Ads Will Become Essential
Both publishers and advertisers will come together to ensure paid content adds value to its consumers.
4. Consistent Content Marketing Means Higher Rankings
Content marketing will become a big player in search engine rankings. So a consistent strategy will be critical.
5. Content Marketing Budgets Reach an All-Time High
Marketing budgets will increase for content such as whitepapers, reports, videos, syndicated content, testimonials, email-marketing techniques and ebooks, and marketers will spend money on distribution.
6. Guest Blogging Still Works
Yes, guest blogging got a bad rap in 2014 but it is back in action. More people will start using value-added content to reach their audience.
7. Content for Wearable Tech
Mobile technology is here to stay, so we must adapt to it. More micro-content will be generated for specific devices. The new Apple Watch could drive a new content ecosystem.
8. Email Marketing Will Be More Engaging
Everyone is tired of spam email. So email marketers will focus on creating relevant and appealing content to move and engage subscribers.
9. Virtual Reality Creates New Opportunities for Content
Marketing is moving towards virtual reality. Innovations like Gear VR will create new opportunities for content marketers.
10. Video-Centric Content Marketing
Video marketing is here to stay. Marketers are building businesses around video, with many exploiting the innovative platform Gbox.
How do you prepare for these trends? Focus on creating great video content, keep a weekly content calendar and be sure to include micro-content.
Sweta Patel is a San Diego-based marketing entrepreneur whose company is Global Marketing Tactics.
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