A La Mesa business is hoping to help the families of enlisted soldiers via two weeks of fundraising efforts.
From April 1 through April 15, All The Perks Espresso Cafe, will be coordinating an initiative to support the babies of the young, disadvantaged families of service men and women.
The event held at the family-owned coffee shop located in the La Mesa Springs Shopping Center at 8046 La Mesa Blvd., will give back 10 percent of its sales to Support The Enlisted Project in the form of essential items and it will become a collection point.
The direct support from the citizens can also be manifested with the donation of diapers and wipes, clothes and toys, essential household and new family items, infant car seats, strollers, cribs and high chairs, retail and grocery gift cards.
The start of these two fundraising weeks will open at 12 p.m. with an informational speech by Tony Teravainen, president and CEO of STEP, who will explain the activities of the association and their methods of support. The invitation to participate is extended to the citizens of the city of La Mesa, as well as those who are in the area and are interested in supporting the cause.
All The Perks was founded by the Vereda family, of Argentinean origin. It hopes to demonstrate its support to the families of those soldiers who are risking their lives daily on the frontline through a direct and operative action.
The Veredas believe that help to struggling families “must arrive horizontally from small business like theirs (as much as from corporations, nonprofit organizations and government institutions), in the name of a solidarity and a sensitivity that characterize the American people.”
For more information, contact@alltheperkssd.com
STEP is a tax-exempt 501(c)(3) nonprofit dedicated to providing financial grants to active duty and recently discharged military and their families in times of crisis and, through one-on-one counseling, creating a path of financial self-sufficiency.
For more information on STEP, contact info@stepsocal.org; (858)6956810.
