The new plaque is unveiled
Jen Schmidt (left), Kevin Faulconer, Klonie Kunzel and Lorie Zapf with the new plaque. Photo by Chris Jennewein

The La Playa Trail Association unveiled a plaque commemorating San Diego pioneer Louis Rose‘s 1869-era Roseville Hotel at a ceremony Tuesday in Pt. Loma.

“Rose was a big man in San Diego — not just Pt. Loma,” said Klonie Kunzel, chair of the association, which was founded in 2005 to mark the oldest road in the West, which stretches from Ballast Point to Mission San Diego.

Kunzel was joined by Mayor Kevin Faulconer and Councilmember Lorie Zapf, who represents the area, in the courtyard of the new Bellamar Point Loma condominiums, which occupy the former hotel site at Rosecrans and Byron streets.

“Louis Rose is the story about San Diego growing up. It’s the story of immigrants,” said Faulconer, who is himself a Pt. Loma resident.

Rose, a German immigrant, arrived in San Diego in 1850. He established multiple businesses and at one point owned 3,000 properties in Old Town, his Roseville community, Rose Canyon in what is now La Jolla, and elsewhere in the region.

He served on the county board of supervisors and was instrumental in establishing the first Jewish congregation in Southern California.

In 1866, Rose bought the land and laid out the streets of Roseville, eventually building a wharf and hotel. He hoped to link Roseville and San Diego by railroad.

The plaque will go up on Rosecrans, adjacent to a small, earlier plaque that commemorates Roseville.

A map of historic Roseville.

Chris Jennewein

Chris Jennewein is Editor & Publisher of Times of San Diego.