Patti Roscoe

The influential San Diego Rotary announced Tuesday that community leader Patti Roscoe will be the club’s 2018 “Ms. San Diego.”

The hospitality industry executive co-founded San Diego State University’s L. Robert Payne School of Hospitality and Tourism Management and holds many lifetime achievement awards.

“To say that Patti is an icon in our city and an individual who embodies the Rotary spirit of ‘Service Above Self’ is an understatement,” said Suzy Spafford, president of San Diego Rotary. “She is an inspiration to all who know her. We couldn’t be more honored to name her this year’s Ms. San Diego.”

After moving to San Diego from Buffalo in the mid-sixties, she built a career in hospitality, spending 15 years in the hotel and destination management. In 1981 she founded PRA Destination Management Company, expanding it to 19 offices before selling to a European company in 2007.

Roscoe has been a member of San Diego Rotary since 1988 and served as its president 2003-2004. She is a board member of SDSU’s Campanile Foundation, a trustee of the San Diego Public Library Foundation, and a past chair of the former San Diego Convention & Visitors Bureau.

The annual Mr./Mrs./Ms. San Diego award has been in existence since 1952. Last year Mel and Linda Katz were honored as co-recipients.

Of the 33,000 Rotary clubs worldwide, San Diego Rotary is the fourth largest, with more than 500 local members .

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