A large Hulk is on display at the Gentle Giant Ltd. booth in the exhibit hall.
A large Hulk is on display at the Gentle Giant Ltd. booth in the exhibit hall. Photo by Chris Stone

Well, the biggest pop-culture event is happening right now.

If you don’t have a badge, you can still enjoy the many free installations and activities around the Convention Center.

Click here for our list of free Comic-Con activities.

For everything else that’s happening this weekend, here’s your guide.


This is where comics and Chicano culture collide. The festival spotlights the work of Latino artists while bringing Comic-Con to Barrio Logan, a historically Chicano community.

Hosted by Border X Brewing, Chicano-Con will give out comic books by Latino/Chicano artists to kids. There is also live music, tacos, superhero piñata breaking and Latino artists. It’s where Latino comic fans can get their geek on and celebrate their culture.

Chicano-Con goes from 1 p.m. to 8 p.m. Friday through Sunday at Border X Brewing and is free to attend.

San Diego Pizza and Beer Festival

Beer and pizza, it’s a quintessential summer food (year-round in these parts).

The San Diego Pizza and Beer Festival, as the name suggests, gives guests the opportunity to sample more than 100 craft beers while munching on pizzas from 15 local restaurants.

It wouldn’t be a festival without music. There are two stages with live music performances.

The San Diego Pizza and Beer Festival goes from 7 p.m. to 10 p.m. Friday at Liberty Station.

Agave Festival

Agave is where tequila comes from, but it’s much more than that. There’s is also mezcal.

Guests can learn all about how agave is turned into tequila or mezcal, from the plant to the bottle. You can also try different agave spirits from several handpicked distilleries. There is also agave-based cocktails as well as traditional Mexican foods to complement each sip.

The Agave Festival goes from 4 p.m. to 7 p.m. Sunday at Bagby Beer. Tickets are $45.

South Bay Salsa Festival

Not the sauce, the dance. Latin cuisines, cultural art activities and dancing, they’re all here at the third annual South Bay Salsa Festival.

This strictly 21-and-over festival takes over the J Street Marina for non-stop Salsa dancing. The Spanish Harlem Orchestra and Adalberto Santiago are some of the performers confirmed to be at the festival.

The South Bay Salsa Festival goes from noon to 7 p.m. Saturday. Tickets are $25.

Insect and Ladybug Festival

This event is not for the faint of hearts but children love creepy-crawly things and there are thousands of creepy crawlies.

This one-of-a-kind event at the San Diego Botanic Garden features live insects, lizards, snakes, Ladybugs and the famous Madagascar hissing cockroaches. Children can ask entomologists and other bug experts questions about insects and practice bug collecting. For those brave enough, there’s also cooked mealworm that you can taste.

The Insect and Ladybug Festival goes from 9 a.m. to 5 p.m. Saturday and  Sunday and is free with paid admission to the Garden, which is $18 for adults and $10 for children.

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