San Diego City Councilman Chris Cate reads to first grade students at LaFayette Elementary in Clairemont. Courtesy Words Alive

Words Alive, a San Diego-based nonprofit organization that uses reading to help low-income children achieve success, is celebrating its 4th Annual “Share Your Love of Reading” campaign this week.

Elected officials, media personalities and other local celebrities are reading to students in classrooms throughout San Diego. Among those who have read so far this week are San Diego City Council members Lorie Zapf and Chris Cate, San Diego County Supervisor Dave Roberts and Sam the Cooking Guy.

San Diego Country Supervisor Dave Roberts reads with his family.

“Our mission is to help underserved youth and families use reading to change their lives,” said Patrick Stewart, executive director of Words Alive. “Share Your Love of Reading is our way of inviting the community to join us in this movement.”

This year Words Alive is encouraging San Diegans to join the campaign on social media by taking a selfie in front of their bookshelf. Supporters can share a photo on the organization’s Facebook page, and on Twitter and Instagram with @WordsAliveSD and the #shelfie hashtag.

Donations are welcome, and a matching grant sponsored by San Diego editorial and ghostwriting services company Author Bridge Media is providing a dollar-for-dollar match of gifts up to $5,000 during the campaign. Additionally, a shopping day in support of Words Alive will be held at Warwick’s Books and Gifts in La Jolla on Friday.

To make a donation, visit www.wordsalive.org or send checks to 5111 Santa Fe St. Ste. 219, San Diego, Calif. 92109.

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Chris Jennewein

Chris Jennewein is Editor & Publisher of Times of San Diego.