Cesar Chavez Park has been selected for “Heart Your Park,” a program introduced as part of Macy’s “Secret Garden” campaign, that aims to raise awareness and dollars for local parks across the country.

From March 7 to March 31, customers at Macy’s in Westfield Horton Plaza in downtown San Diego can donate $1 or more at the register, with 100 percent of the donations benefiting Cesar E. Chavez Park.

Cesar Chavez Park. Photo Credit: United Port of San Diego.
Cesar Chavez Park. Photo Credit: United Port of San Diego.

To further spread the love, Macy’s will match the total customer donation across all stores, dollar for dollar, up to $250,000 in total.

Cesar Chavez Park is one of more than 550 parks nationwide that will benefit from Macy’s “Heart Your Park” this spring.

In partnership with the National Recreation and Park Association (NRPA), the national non-profit organization dedicated to the advancement of community parks, recreation and conservation, Macy’s stores across the country have each selected a local park or green space in their community to support through the program. Donations will go toward making improvements, such as maintaining trails, playgrounds, and ball fields, and everything in between.

“Cesar Chavez Park is an important part of the Barrio Logan community and one of our favorite bayside parks,” said Chairman Bob Nelson of the Board of Port Commissioners.

“The generosity of Macy’s and their customers will enable us to improve park facilities. The Port is investing up to an additional $50,000 this summer to activate Chavez Park, hopefully by adding a personal watercraft ramp so people can safely enter the Bay with canoes and kayaks.”

Developed in cooperation with San Diego’s Barrio Logan community, Cesar Chavez Park offers a recreational pier, picnic and playground areas, a soccer field and lush green open space for active play. This park was formerly known as Crosby Street Park.

“Heart Your Park” is part of Macy’s “Secret Garden” spring campaign that will come to life at Macy’s stores and on macys.com with an infusion of garden-inspired merchandise, special promotions and events.

– From a news release by the United Port of San Diego.