San Diego City Councilmember Lorie Zapf read to the Pre-K class at Dewey Elementary on Tuesday. Courtesy Worlds Alive Facebook

More than 30 leaders from government, media, entertainment and sports are sharing their love of reading this week with at-risk children in San Diego County.

The community-wide effort is Words Alive‘s fifth annual Share Your Love of Reading campaign, which takes place throughout this week in local school classrooms.

The campaign aims to raise awareness about the importance of literacy and reading aloud to children.

“At Words Alive, we engage underserved children and their families to use reading as a tool to change their lives,” said Executive Director Patrick Stewart. “Share Your Love of Reading is our way of connecting with the community to share … the power and impact that reading can have in your life.”

NBA legend Bill Walton, Supervisor Dave Roberts, City Council member Lorie Zapf, author Mike Sager, novelist Patricia Santana, chef and cooking teacher George Geary, television producer Ricardo Morán, musicians from the San Diego Symphony, and the San Diego Padres’ Friar and Pad Squad are participating this year.

“Story time with my kids is one of my favorite times of day,” said Roberts, who has participated in the campaign since its inception. “I know that by reading aloud with my children, I am making a loving connection that will be with them for the rest of their lives.”

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Chris Jennewein

Chris Jennewein is Editor & Publisher of Times of San Diego.