A young girl reading. Image courtesy United Way of San Diego County
A young girl reading. Image courtesy United Way of San Diego County

To get more books in the hands of low-income children, United Way of San Diego County has launched its fourth annual summer reading book drive this month.

The goal is to provide bilingual summer reading for economically disadvantaged San Diego children up to age eight. United Way President and CEO Kevin Crawford said a donation of just $25 will buy books for five young readers.

The books purchased this year will include “Catch Me If You Can!”/”¡A Que No Me Alcanzas!”; “Where Am I Hiding?”/ “¿Donde Me Escondo?” (Un Buen Comienzo); and “Daniel’s Mystery Egg”/ “El Misterioso Huevo de Daniel.” Gently used and new books for young readers are also welcome at United Way’s office at 4699 Murphy Canyon Road inSan Diego.

The drive culminates on United Way’s annual Day of Action on Saturday, June 20, in City Heights, when 100 volunteers will help children “shop” for books that match their interests at a pop-up shop outside of the City Heights Library.

“Reading is such a crucial component of a child’s development, but not every family has access to suitable reading material,” said Crawford. “Last year, we succeeded in raising more than $41,000 and distributed more than 14,000 books countywide!”

This year’s book drive is sponsored by GEICO, Thermo Fisher Scientific, AT&T, the San Diego Regional Airport Authority, California American Water, Ledgent Finance and Accounting, and United Way’s Women’s Leadership Council.

Individuals and companies are encouraged to make any size donation online at www.UWSD.org/Day-of-Action or by texting “BOOKS” to 41444.

Chris Jennewein

Chris Jennewein is Editor & Publisher of Times of San Diego.