Navore Market has officially launched, bringing San Diego County its first-ever online marketplace that connects shoppers directly with fresh, local food from trusted farmers and food producers.
The new platform features longtime local favorites like Hukama Produce, Rodney Kawano Farms, Eli’s Farms, and Heritage Family Farms.
Founded by La Jolla resident Caroline Driehaus, Navore serves as a central hub for local food that lets consumers order directly from local producers without the middleman common in online food servicers. Shoppers can customize their selections and opt for pickup or delivery. Pickup locations include farm stands and farmers’ markets across the county.
“At Navore, we believe fresh, local food should be as accessible as imported goods lining grocery store shelves,” said Driehaus, Navore’s founder and CEO. “As we continue to connect consumers with locally grown food, we’re creating new income opportunities for local farmers and strengthening our local economy.”
Hukama Produce is a family-run farm in Ramona, dedicated to growing pesticide-free, wholesome produce, and is now on the Navore platform.
Originally from Zimbabwe, co-founder Byron Nkhoma began farming in 2015 and works alongside his wife Joyce and their four children. Their family-run operation is committed to making local food more accessible to San Diegans.
“While we sell at the Hillcrest Farmers Market every Sunday, it’s important for us to reach people who can’t always make it there,” said Hukama Produce co-founder Byron Nkhoma. “A platform like Navore helps ensure that more families and neighborhoods still have access to our food while providing our business with an additional revenue stream and distribution methods we didn’t previously have.”
Navore is a grant recipient of the USDA’s Local Food Promotion Program, which aims to increase access to locally produced food and enhance economic opportunities for small- to mid-sized farmers. Now through 2026, San Diego food producers can sell on the Navore marketplace at no cost.
