Sales of wine in San Diego County increased by 11% last year, marking an all-time high for the industry, officials said Wednesday.
The San Diego County Vintners Association has released the 2024 San Diego County Economic Impact of Wineries Report, which found that county wineries realized about $54.5 million in gross sales last year.
In addition, newer and expanding wineries led industry job growth with an estimated 802 jobs in 2023, a 13% annual increase. But industry staffing, recruitment and retention continue to be challenges for county wineries.
Yields from last year’s grape harvest season significantly improved from the prior year with most respondents indicating above average or average. Local wine growers also reported grape harvest quality as excellent (26%) or good (34%).
“This report highlights wineries’ role in our diverse economy, as well as some persistent challenges San Diego vintners experience including inflation, wages and wildfire insurance hikes,” said Jim Desmond, a member of the county Board of Supervisors. “Continual support for wineries and vineyards is vital as they strengthen our economy, create jobs and hold historical significance in the region.”
Wildfire insurance coverage continues to be a major issue for county wineries, with 59% stating their insurance rates increased over the past year and 24% said they were denied insurance coverage.
The report comes ahead of San Diego Wine Week from May 13 -19 with wineries expanding operations with additional days, extending hours and hosting special events across the county. The week ends with the SDCVA Wine Festival on May 19 at the Bernardo Winery.
The full report can be viewed here.