Everbowl has announced a new partnership with basketball star Jayson Tatum, who will join the business, headquartered in Vista, as both an investor and a corporate store partner.
Originally designed as a way to bring better-for-you options into the quick-service restaurant space, Everbowl has grown into an 83-store superfood franchise.
The menu offers acai and other scoopable frozen bases that can be topped with fresh seasonal fruits, superfoods and nut butters.
Under the partnership, Tatum will open multiple Everbowl stores, including at least one in the Boston area, where he plays for the Celtics. Tatum also will incorporate his line of vegan gummy candies, Small Wins, into Everbowl’s selection of grab-and-go options.
Everbowl Founder Jeff Fenster praised “Jayson’s dedication to wellness and nourishment.”
“The synergies between our values and his lifestyle make this a seamless partnership, and we couldn’t be more excited to welcome Jayson to the Everbowl family,” Fenster said.
Tatum’s foray into promoting more functional ways to satisfy cravings began in 2022 with the creation of his health-conscious and kid-approved candy line.
“Launching Small Wins was my first step towards bringing better-for-you products to the market, and partnering with Everbowl allows me to double down on that commitment,” the NBA All-Star said. “Their dedication to quality connected with me as an athlete and a parent, and as a big fan myself, I can’t wait to personally bring the brand to the Boston area.”
Everbowl recently entered the Entrepreneur‘s 2024 Franchise 500 list. Tatum joins a prestigious lineup of franchisees, including NFL Hall of Famer Drew Brees.
The partnership is already underway, with Tatum’s new Everbowl stores scheduled to open in the Boston area this year. Small Wins candies will become available in select locations starting this spring.
