Chuck E. Cheese has launched its first membership program in San Diego, with a rollout to additional markets expected later this year.
The program, available in three tiers, follows the kid-focused pizza chain’s addition of summer fun passes over the last three years. The tiers include:
- Bronze, $7.99 per month, including
- 70 Play Points
- 200 e-tickets to be redeemed at the Prize Wall
- 20% discount on food, drink and extra Play Points
- Silver, $11.99 per month, including
- 115 Play Points
- 300 e-tickets to be redeemed at the Prize Wall
- 30% discount on food, drink and extra Play Points
- Gold, $29.99 per month, including
- 300 Play Points
- 1,000 e-tickets to be redeemed at the Prize Wall
- 50% discount on food, drink and extra Play Points
Chief Insights and Marketing Officer Mark Kupferman said the program “allows families to visit as many times as they want year-round for one low monthly price, making visiting Chuck E. Cheese affordable for all our guests.”
Benefits of the monthly membership includes one play card for each kid in the family, play points and e-tickets that top up and refill every week and surprise bonus benefits throughout the year, including gifts, prizes and more.
In addition to the membership program pilot in San Diego, where there are eight Chuck E. Cheeses centers, various markets in California will be upgraded as part of an ongoing restaurant remodel, set to be completed by the end of 2024.
Enhancements in San Diego, Los Angeles, San Francisco and Fresno include new games and technology upgrades, e-tickets instead of tokens and touchless payment.
There also will be a new entertainment concept, the Chuck E. Live! Show, a fully immersive dance-along concert with music, lights and an interactive dance floor, plus new Chuck E. Cheese Trampoline Zones that allow kids up to 52″ tall to bounce in a safe, enclosed environment.