Road Runner Sports. Courtesy photo

San Diego-based Road Runner sports will celebrate the grand opening of its Chula Vista location this weekend by collecting donated shoes for charity. 

Road Runner Sports, known as a leading running, walking and fitness retailer, said its Chula Vista location will feature a digital foot scanner and shoe fitting system, plus more than 4,000 square feet of retail space. Road Runner Sports specializes in The Perfect Fit Zone, a revolutionary fit analysis using a 3D scan of the foot paired with treadmill testing of one’s foot mechanics to produce customized insoles for the perfect fitting shoe. 

To kick off its opening and in partnership with Project Sole, community members are invited to bring used or unwanted shoes that will be distributed to communities in need through the charity’s mission of “Give compassion and a pair of shoes.”

“The opening of our first South Bay store represents an important milestone for our company, allowing us to serve more runners, walkers and fitness enthusiasts right in our own backyard,” said Sean Peterson, Road Runner’s sports director of customer acquisition. “We are thrilled to expand our local presence and provide the San Diego community access to premium running gear paired with the perfect fitting shoe.” 

Peterson said the company searched for a new location and felt South Bay was the best fit. 

“We’re also excited to partner with new running communities and local businesses in the area that previously may not have been accessible to us,” he said. 

Road Runner Sports will host its grand opening at 11 a.m. on Saturday and Sunday where the first 25 shoppers will receive a goodie bag each day filled with swag and accessories, including a pair of sunglasses, water bottle, shoe laces and more. Shoppers will also be entered to win free gear valued at over $500 daily throughout the weekend and a grand prize of a $1,000 shopping spree. 

In addition to the shoe collection, Project Sole will also donate $3 to Athletes Helping Athletes (AHA), a nonprofit founded by Road Runner Sports to provide free adaptive bikes to children with permanent physical disabilities. Since its inception in 2000, AHA has awarded more than 1,520 adaptive bikes. Last year alone, the charity changed the lives of 54 children. 

The new store is located in the Otay Ranch Town Center at 2015 Birch Rd Suite #512 in Chula Vista.

For more information, go to roadrunnersports.com.