The excitement of high school football. Courtesy California Interscholastic Federation

Cox Communications in San Diego has announced a partnership with the California Interscholastic Federation section to televise high school football, basketball and volleyball games during the 2021-2022 academic year.

Cox said games will air live on its Channel 4 YurView, as well as stream live on www.yurview.com. The first football game broadcast will feature Grossmont League rivals Helix vs. Granite Hills at 7 p.m., Friday, Oct. 29. A replay of the game will air at 7 p.m., Tuesday, Nov. 2.

“We are so very excited to bring live local high school sports to our communities across the county and throughout Southern California,” Gary Seideman, market manager of Yurview Network, said in a statement.

“The CIF San Diego Section is very excited to be working with Cox to provide live game coverage of high school sports in our region,” CIF Commissioner Joe Heinz told Times of San Diego. “It’s a great opportunity to showcase the hard work of our schools, coaches, and student athletes. We appreciate Cox’s support with highlighting education based athletics for the communities throughout the San Diego Section.”

San Diego CIF officials said Cox has not televised live local high school football games since 2015.

Financial terms of the agreement between Cox and CIF were not announced. “There are no details on this at this time,” Ron Marquez, CIF events, finance and operations coordinator, said in an email to Times of San Diego.

The Cox partnership statement said a schedule of future football game broadcasts will be announced in a few weeks.

Melissa Simonson Joins Eva as Head of Marketing Head

Melissa Simonson announced she has left as general manager of Empowery, an e-commerce cooperative based in Minneapolis, to become head of marketing at San Diego-based Eva, an AI-powered platform that helps Amazon sellers maximize profits.

Melissa Simonson

Simonson said in a statement she will remain on the board of directors of Empowery.

“Building Empowery into an organization that exists for the sole purpose of helping e-commerce entrepreneurs has been an incredibly exciting time in my life,” Simonson said.  “It was an excruciatingly difficult decision to step down as GM, but I was able to make that decision because I will still be able to continue to serve entrepreneurs in the ecommerce community in my new role at Eva.”

Simonson’s statement said Eva works to maximize the profits of Amazon sellers, brands and agencies by connecting e-commerce data points and delivering actionable insights. Eva’s platform combines data from multiple tools and services into one easy-to-use dashboard, including profit analytics, reimbursements, inventory and replenishments.

“We are thrilled to have Melissa on board and she will accelerate our mission to support Amazon sellers to master and scale their businesses, affordably and by using power of data and technology,” said Hai Mag, CEO and co-founder of Eva.

InnoVision Marketing Named Palomar Health’s Agency of Record

InnoVision Marketing Group, with offices in Kearny Mesa, has been named agency of record for Palomar Health.

InnoVision said it will assist Palomar Health with marketing and advertising, including traditional and digital media, content development, design, branding, public relations, social media and video production.

“Palomar Health is in the midst of unprecedented growth, expanding access to the highest quality healthcare throughout North San Diego County,” said Diane Hansen, Palomar Health president/CEO. “We are partnering with one of the finest communications companies in the nation to help us spread the word so that Palomar Health is no longer the community’s best kept secret.”

“From our first meeting with Diane Hansen, we saw her vision and we were motivated by her passion,” said Ric Militi, InnoVision CEO and executive creative director. “We feel privileged and honored to have the assignment of informing San Diegans of the world-class healthcare, its ease of access and state-of-the-art facilities at Palomar Health.”

Now in its 10th year, InnoVision serves clients in the casino, dining, jewelry, healthcare, lifestyle and nonprofit industries. Clients include Valley View Casino & Hotel, Huey Magoo’s Chicken Tenders, Baker Electric Home Energy and others. Clients are based in Seattle, Los Angeles, Texas, New York, New Jersey, Phoenix, Tampa and Orlando.

Pro bono services are provided to Fresh Start Surgical Gifts and the National Native American Human Resources Association. InnoVision also offers commercial film production through Pretzel Logic Productions, a wholly owned subsidiary.

Palomar Health, providing health care in northern San Diego County with more than 900 affiliated medical providers, operates medical centers in Escondido and Poway. It is the largest public healthcare district in California with an 800-square-mile service area and home to North County’s only designated trauma center covering 2,200 square miles.

San Diego AMA to Host its First In-Person Mixer

The American Marketing Association’s San Diego chapter will host an outdoor, in-person mixer to celebrate Oktoberfest and to reconnect after roughly 18 months of online events from 4 p.m. to 6 p.m. on Wednesday, Oct. 27, at Pure Project Biergarten in Balboa Park, at 2865 5th Avenue.

AMA said the mixer will be the group’s first in-person event since the COVID-19 pandemic began in 2020. Cost to attend is free for members, $20 for nonmembers. For information, visit https://sdama.org.

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.

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